
123 GO! CHALLENGE YouTube Channel Earnings Report & Research
Food
Live 123 GO! CHALLENGE YouTube earnings, subscriber growth and view statistics: 8.2M subscribers, 3.0B lifetime views and an estimated 257.9K views per month.
123 GO! CHALLENGE
How much does 123 GO! CHALLENGE make on YouTube?
| 123 GO! CHALLENGE YouTube earnings | Low | Mid | High |
|---|---|---|---|
| Ad revenue per month | $361 | $722 | $1,057 |
| Sponsorship per video (integrated mention) | $20,080 | $28,685 | $40,159 |
| Channel partner retainer per month | $34,479 | $49,255 | $68,957 |
| Estimated total per month (1 sponsored video) | $54,919 | $78,662 | $110.2K |
| Estimated total per year | $659K | $943.9K | $1.3M |
YouTube ad earnings only
Sponsors, retainers, memberships, products and affiliates excluded
Modelled 90 days
$2,233
Modelled across the latest 90-day period from the channel's estimated monthly views, with cumulative earnings shown from day one to day 90. The graph applies the $2.8 RPM in USD; it excludes sponsors and every other income source, and is not a creator-disclosed payout.
123 GO! CHALLENGE modelled monthly earnings mix
How the middle estimate is divided across YouTube ads, one integrated sponsorship, and an ongoing channel partnership.
- YouTube ad revenue0.9%
- One integrated sponsorship36.5%
- Channel partner retainer62.6%
| # | Category | Monthly value | Share |
|---|---|---|---|
| 1 | YouTube ad revenue | $722 | 0.9% |
| 2 | One integrated sponsorship | $28,685 | 36.5% |
| 3 | Channel partner retainer | $49,255 | 62.6% |
Planning model only, not disclosed income. The sponsorship slice assumes one sponsored video; the separate ad earnings graph above excludes sponsors and retainers.
123 GO! CHALLENGE is estimated to earn $54,919 to $110.2K a month from ads, one sponsorship and a channel retainer. Test it in the YouTube ad revenue calculator โ full methodology below.
Weekly channel metrics
Members see 123 GO! CHALLENGE's weekly uploads, views, subscriber growth and engagement score in one chart.
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123 GO! CHALLENGE channel insights
123 GO! CHALLENGE channel insights are for members
Unlock top video statistics, subscriber growth, future projections and every keyword this channel ranks for.
View subscription plans123 GO! CHALLENGE growth roadmap
Estimated subscriber growth, upcoming view milestones and the sponsorship tiers this channel is heading towards, based on its current pace.
Subscribers per month
+59,644
About 8,957,656 subscribers in 12 months
Views per month
+257,894
Growing about 0.3% per month
Current sponsor tier
Flagship partner
$40,000 - $150K per sponsored video
Next subscriber milestones
Estimated time to each milestone at the current pace.
Diamond Play Button
Global reach
Top 0.01%
Next view milestones
Lifetime view targets and when they should land.
Next sponsorship tiers
Typical rates brands pay per sponsored video as 123 GO! CHALLENGE reaches each subscriber tier.
$100K - $300K per video
From 10,000,000 subscribers ยท ~2.4 years
Roadmap figures are estimates modelled from public subscriber, view and upload data. They are not financial advice or guaranteed outcomes.
How much could 123 GO! CHALLENGE potentially make from channel memberships?
We found no public sign that 123 GO! CHALLENGE has the Join button switched on, so the figures below are what memberships could be worth if they were enabled, not money being earned today. What we can do is model it. The sum is simple: estimated paying members ร average membership price, less the 30% YouTube keeps on every membership payment.
Where memberships appear on YouTube
123 GO! CHALLENGE
8.2M subscribers
| 123 GO! CHALLENGE membership earnings | Low | Mid | High |
|---|---|---|---|
| Members converting from subscribers | 0.05% | 0.10% | 0.20% |
| Estimated paying members | 4,321 | 8,642 | 16,419 |
| Average membership price | $7.69 | $7.69 | $7.69 |
| Members revenue per month (before YouTube cut) | $33,228 | $66,457 | $126.3K |
| Creator keeps after YouTube's 30% cut | $23,260 | $46,520 | $88,383 |
| Membership earnings per year | $279.1K | $558.2K | $1.1M |
The working, step by step
- Start with a Food benchmark conversion of 0.25% of subscribers paying for a membership.
- Adjust for audience size: at 8.2M subscribers we apply a 0.6ร factor, because very large audiences contain far more passive viewers.
- Adjust for loyalty: 257.9K monthly views against that subscriber base gives a 0.7ร factor.
- That lands on an expected 0.10% conversion, or about 8,642 paying members. The low case halves it, the high case is roughly double, covering the spread seen across real channels.
- Price each member at the blended $7.69 average across a standard tier ladder: $4.99 (70% of members), $9.99 (22% of members), $24.99 (8% of members).
- Multiply members by price, then take off YouTube's 30% cut to get what 123 GO! CHALLENGE actually keeps: $46,520 a month in the mid case, or $558.2K a year.
Until 123 GO! CHALLENGE switches the Join button on, membership income is zero regardless of the numbers above. Channels that run members-only videos, Discord perks or loyalty badges usually sit at the high end, while channels that enable memberships and never mention them sit below the low case. These are planning estimates from public data, not disclosed earnings, and not financial advice.
123 GO! CHALLENGE channel history
123 GO! CHALLENGE opened its YouTube channel on 1 August 2019, which makes it 7 years and 3 months old. Across that run it has published 1.6K videos and collected 3.0B lifetime views. YouTube does not publish historic snapshots, so the year by year split below is modelled from those lifetime totals using a standard growth curve.
Started
August 2019
Years active
7
Uploads per year
230
Lifetime views
3.0B
Growth over time
Dotted lines and faded bars show a projection for next year based on the current pace, not real figures.
| Year | Views that year | Total views | Subscribers | Uploads that year | Estimated ad earnings |
|---|---|---|---|---|---|
| 2019 | 50.4M | 50.4M | 140.1K | 131(131) | $847K - $2.5M |
| 2020 | 78.1M | 128.6M | 357.2K | 147(278) | $1.3M - $3.8M |
| 2021 | 121.1M | 249.7M | 693.7K | 164(442) | $2M - $6M |
| 2022 | 187.7M | 437.4M | 1.2M | 184(626) | $3.2M - $9.2M |
| 2023 | 291.0M | 728.4M | 2.0M | 206(832) | $4.9M - $14.3M |
| 2024 | 451.1M | 1.2B | 3.3M | 231(1.1K) | $7.6M - $22.2M |
| 2025 | 699.1M | 1.9B | 5.2M | 259(1.3K) | $11.7M - $34.4M |
| 2026 | 1.1B | 3.0B | 8.2M | 289(1.6K) | $18.2M - $53.3M |
| 2027(projected) | 1.1B | 4.0B | 11.2M | 289(1.9K) | $18.2M - $53.3M |
The strongest stretch on record is 2026, with an estimated 1.1B views and roughly $18.2M to $53.3M in ad revenue for the year.
Past earnings peaks
These are the biggest performing uploads we can see for 123 GO! CHALLENGE, with the ad revenue each one is estimated to have generated.

Ultimate Cooking ChallengeโกMe vs Grandma vs Chef by 123 GO!
182.1K views ยท 5 September 2026
$254 - $746

๐ชโจ BUILDING A SECRET 5-STAR TREEHOUSE! DIY Extreme Room Makeover by 123 GO!
100.7K views ยท 28 October 2026
$140 - $412

๐ฑ๐ฅ LUNCH BOX FOOD CHALLENGE! Fun Food Ideas & Tasty Surprises | by 123 GO!
98.3K views ยท 1 October 2026
$137 - $402

๐๐ GOLD VS NEON PINK! 24-Hour One Color Food Challenge | by 123 GO!
73.8K views ยท 17 October 2026
$103 - $302

I Built a SECRET ROOM Under My Bed! ๐๏ธโจ Cheap vs Luxury DIY Challenge | 123 GO!
18.4K views ยท 4 October 2026
$25 - $75
Lifetime views, subscriber counts and upload dates come straight from YouTube. The yearly split and every earnings figure here are estimates built from public data, not disclosed earnings, and not financial advice.
Want the full record? See the 123 GO! CHALLENGE channel history with every report, name change and earnings figure over time.
123 GO! CHALLENGE AdSense monetisation
Channel tags
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123 GO! CHALLENGE YouTube earnings, income and channel analysis: the full guide
How much does 123 GO! CHALLENGE make on YouTube per month?
To answer how much does 123 GO! CHALLENGE make, Branzly runs the channel's estimated 257.9K monthly views through the same ad revenue calculator used across the site: a Lifestyle / Vlogs RPM of $1.4-$4.1 from 2026 niche benchmarks, with the headline figure taken at the middle of that range ($2.8), the same RPM used in the home page calculator. That puts 123 GO! CHALLENGE YouTube ad revenue at roughly $361 to $1,057 per month, or $4,333 to $12,688 per year from AdSense alone.
RPM is what the channel actually keeps per 1,000 views after YouTube's 45% revenue share, unfilled ad inventory and ad blockers, which is why these 123 GO! CHALLENGE earnings figures sit far below the advertiser-side CPM quotes you may see elsewhere. Views from Tier 1 countries such as the United States, United Kingdom, Canada and Australia pay the most, while Shorts views pay a fraction of long-form RPM.
How much does 123 GO! CHALLENGE charge for a sponsorship?
On top of ad revenue, we assume one integrated-mention sponsorship per month priced on 1.8M average views per video at a Lifestyle cost-per-view rate of $0.01 with a 1ร niche multiplier โ the identical model in our sponsorship calculator. That suggests a 123 GO! CHALLENGE sponsored video is worth about $20,080 to $40,159, with a fair midpoint near $28,685.
Sponsorship pricing follows views and engagement, not subscriber count, so a large channel with a quiet video is still only paid for the views that video earns. Brands asking "how much does it cost to sponsor 123 GO! CHALLENGE?" should expect dedicated videos to cost two to three times an integrated mention.
123 GO! CHALLENGE brand deals and channel partner retainers
Channel-level deals work differently again. A retainer is an ongoing fee for a set of deliverables each month, not the sum of every slot the channel could sell, so pricing follows published size bands. With 8.2M subscribers, 123 GO! CHALLENGE sits in the Mega (5M-20M subs) band, where retainers typically run $30,000 to $75,000 a month. Niche demand, engagement, cadence across 1 uploads a month and how much of the audience watches each upload decide where in that band a deal lands. Spread back across uploads, that adds about $49,255 of value to each video.
123 GO! CHALLENGE net worth and yearly YouTube income
Put simply, 123 GO! CHALLENGE YouTube earnings are estimated at roughly $54,919 to $110.2K per month when ad revenue, one sponsored integrated mention and a retainer are combined, or about $659K to $1.3M per year. Channels that publish more sponsored videos, sell merchandise or courses, run memberships, or earn affiliate commissions typically make more than this range.
Net worth estimates for YouTubers like 123 GO! CHALLENGE usually start from several years of this yearly income, minus taxes, team costs and production spend. Treat any 123 GO! CHALLENGE net worth figure as a planning range, not a disclosed number.
Who is 123 GO! CHALLENGE on YouTube?
123 GO! CHALLENGE (@123gochallenge) is a food YouTube channel that has published 1,611 videos and accumulated 2,962,297,665 lifetime views from an audience of 8,230,000 subscribers. It continues to publish content for viewers interested in food topics. In the creator's own words: "๐๐โจSUBSCRIBE TO MY CHANNEL & SHARE MY VIDEOS TO SUPPORT ME! โจ๐๐ Join us at https://www.youtube.com/@123gochallenge Hit that like button if you're eager for more content! ๐ Turn on the Notification Bell ๐๐๐๐ And weโre not going to stop until we conquer the whole world! ;) For brand partnership enquires: brands@thesoul-publishing.com" Branzly analyses 123 GO! CHALLENGE using public YouTube data so creators, brands and media buyers can understand the channel's size, output and likely earning power before they reach out, benchmark against it, or plan a collaboration.
123 GO! CHALLENGE subscriber count and audience size
123 GO! CHALLENGE currently has 8,230,000 subscribers, a figure that places the channel in the million-subscriber tier of YouTube creators. Total channel views stand at 2,962,297,665, and average views per video sit at approximately 1,838,794. The ratio of lifetime views to subscribers is about 359.9 views for every subscriber, which indicates a strong reach beyond the subscribed audience, typically driven by search, suggested video placements or Shorts distribution. Branzly estimates recent activity at roughly 257,894 views per month based on the channel's most recent uploads and publishing history, which is the number our ad revenue calculator uses to model earnings.
Most viewed videos and Shorts on 123 GO! CHALLENGE
The most-watched long-form video currently visible for 123 GO! CHALLENGE is "Ultimate Cooking ChallengeโกMe vs Grandma vs Chef by 123 GO!" with 182,051 views. The channel has no recent Shorts in the sampled uploads, so its reach is driven mainly by long-form content. Top-performing titles are worth studying because they reveal which hooks, formats and topics the algorithm rewards for this audience. For brands, they also show the realistic ceiling of a sponsored placement: a dedicated integration on a channel of this size will usually land somewhere between the average video performance of 1,838,794 views and the outliers shown above.
Estimated 123 GO! CHALLENGE YouTube earnings
Based on an estimated 257,894 monthly views and typical food CPM ranges, 123 GO! CHALLENGE could earn roughly $361 to $1,057 per month from YouTube ad revenue, or approximately $4,332 to $12,688 per year. These figures reflect the AdSense share only. Most channels of this size also earn from brand sponsorships, affiliate links, memberships, merchandise and product sales, so total creator income is commonly several times the advertising estimate. Sponsorship value is usually priced per view rather than per thousand impressions, and food audiences typically command mid-range rates because of advertiser demand in that vertical.
What niche and category is 123 GO! CHALLENGE in?
Branzly classifies 123 GO! CHALLENGE under the Food category using the channel's description, keywords, topic signals and the language of its best-performing uploads. Category matters more than raw subscriber count when estimating revenue: a food channel attracts a specific set of advertisers, and CPMs vary widely between verticals such as finance, software, education, gaming and entertainment. The channel lists US as its primary country, which further shapes its CPM because advertiser spend differs sharply between geographies. Public channel keywords include 123 go challenge, 123go challenge, challenge, challenges, 123 go, 123go, hacks, crafts, which supports this classification. Use the Branzly ad revenue, sponsorship and financial freedom calculators to model how a channel like 123 GO! CHALLENGE converts views into monthly income, sponsorship pricing and long-term wealth.
How these numbers are produced
Every figure on this page comes from the public YouTube Data API, refreshed each time 123 GO! CHALLENGE is searched on Branzly. Subscriber counts, view counts and video counts are reported directly by YouTube. Monthly views are an estimate: YouTube does not publish per-month analytics for channels you do not own, so Branzly reconstructs recent performance from the views of the channel's latest uploads, falling back to lifetime views divided by channel age when recent data is sparse. Revenue ranges are modelled estimates, not disclosed earnings, and actual payouts depend on monetisation status, watch time, ad formats, seasonality, audience geography and YouTube's revenue share. Nothing on this page is financial advice, and Branzly is not affiliated with or endorsed by 123 GO! CHALLENGE or YouTube.
Food YouTube RPM and CPM explained
Food channels like 123 GO! CHALLENGE sit in the Lifestyle / Vlogs RPM bracket. Advertisers pay more for audiences that buy โ finance, business and tech pay the highest rates, while entertainment, gaming and music rely on huge view volume. Seasonality matters too: Q4 ad rates commonly run 30โ50% higher than January.
How Branzly estimates 123 GO! CHALLENGE YouTube earnings
Every figure on this 123 GO! CHALLENGE channel earnings report comes from public YouTube Data API statistics โ subscribers, lifetime views, video count and recent upload performance โ refreshed when the report is opened. Estimates are modelled, not disclosed income, and not financial advice. Want to test your own assumptions? Open the YouTube money calculator or browse brands that already sponsor similar creators in the sponsors directory.
Estimates only - not financial advice. Branzly is not affiliated with YouTube.
Turn 123 GO! CHALLENGE's income into financial freedom
We have prefilled the monthly income with the estimate on this page. Change the savings rate and see how quickly that income buys the freedom to stop working, using the 4 percent rule.
- Freedom number
- $127.6K
- Invested each month
- $284
- Freedom age
- 50
- Passive income then
- $425/mo
Saving 40 percent of that income reaches the freedom number in about 20 years, around age 50.
Open the full financial freedom calculatorProjections are estimates that ignore tax, inflation and market swings, and they are not financial advice.
123 GO! CHALLENGE YouTube earnings and subscriber growth: quick answers
How much does 123 GO! CHALLENGE earn on YouTube?
Branzly estimates 123 GO! CHALLENGE YouTube earnings at roughly $361 to $1,057 per month, or about $4,332 to $12,688 per year from advertising, based on an estimated 257,894 monthly views and typical food CPM rates. Sponsorships, affiliate income and merchandise are not included and often exceed ad revenue.
What is the 123 GO! CHALLENGE YouTube subscriber growth rate?
123 GO! CHALLENGE has 8,230,000 subscribers. Recent momentum is modelled in the Future projection tab above, where you can adjust the monthly growth assumption yourself.
How many views does 123 GO! CHALLENGE get per month?
Branzly estimates 257,894 views per month for 123 GO! CHALLENGE, reconstructed from the performance of its most recent uploads. Lifetime views stand at 2,962,297,665 across 1,611 videos, averaging about 1,838,794 views per video.
What is the most viewed 123 GO! CHALLENGE video?
The most viewed video currently visible for 123 GO! CHALLENGE is "Ultimate Cooking ChallengeโกMe vs Grandma vs Chef by 123 GO!" with 182,051 views.
How much should a brand pay to sponsor 123 GO! CHALLENGE?
Sponsorship pricing follows views rather than subscribers. With around 1,838,794 views per video, a dedicated integration on 123 GO! CHALLENGE would typically be priced on a cost-per-view basis for the food niche. Use the Branzly sponsorship rate calculator to model low, fair and premium rates.
Researching 123 GO! CHALLENGE YouTube earnings, 123 GO! CHALLENGE YouTube subscriber growth, 123 GO! CHALLENGE YouTube income per month, how much does 123 GO! CHALLENGE make on YouTube? Every figure here is refreshed from the public YouTube Data API each time this report is opened.
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