Creator net worth
Most net worth lists give you one number and no working. These profiles show the working: estimated channel earnings based on views and niche advertising rates, how long the creator has been publishing, then the parts that usually matter more, such as product companies, licensing, book sales, touring, reported funding rounds and acquisition prices. Every figure is an independent estimate, not a confirmed account balance.
All 1,000 places, sponsor histories, small channel data, CSV exports and Studio tools.
Every net worth figure here is built from these tools. Run them on any channel.
YouTube earnings calculatorEstimate ad revenue for any channel from views, niche and CPM benchmarks.Video earnings estimatorPaste a video URL and see what that single upload is likely to have earned.Financial freedom calculatorTurn creator income into a retirement date with the 4 percent rule.
Skool.com earnings leaderboardMember counts, prices and estimated monthly revenue for paid communities.Find YouTube sponsorsSearch brands that already pay creators and see which channels they back.YouTube InsightsGuides on sponsorship rates, CPM by niche, media kits and negotiation.| # | Creator | Estimated net worth | Main money maker | Since |
|---|---|---|---|---|
| 1 | MrBeast Entertainment · Editorial estimate | $1B - $2.6B | YouTube ad revenue | 2012 |
| 2 | Jake Paul Boxing and entertainment · Editorial estimate | $120M - $200M | Boxing purses and PPV share | 2014 |
| 3 | Jeffree Star Beauty · Editorial estimate | $100M - $160M | Jeffree Star Cosmetics | 2006 |
| 4 | Logan Paul Entertainment and wrestling · Editorial estimate | $90M - $150M | Prime Hydration stake | 2015 |
| 5 | KSI Entertainment and music · Editorial estimate | $80M - $150M | Prime Hydration stake | 2009 |
| 6 | Ryan Kaji Kids and family · Editorial estimate | $60M - $100M | Toy and consumer licensing | 2015 |
| 7 | Markiplier Gaming · Editorial estimate | $60M - $95M | YouTube ad revenue | 2012 |
| 8 | Ms. Rachel Kids and early learning · Editorial estimate | $40M - $70M | YouTube ad revenue | 2019 |
| 9 | Linus Sebastian Technology · Editorial estimate | $35M - $60M | LTT Store products | 2008 |
| 10 | PewDiePie Gaming and commentary · Editorial estimate | $35M - $60M | YouTube ad revenue | 2010 |
| 11 | Dhar Mann Scripted drama · Editorial estimate | $30M - $50M | YouTube ad revenue | 2018 |
| 12 | Mark Rober Science and engineering · Editorial estimate | $30M - $50M | CrunchLabs subscriptions | 2011 |
| 13 | Michelle Phan Beauty · Editorial estimate | $30M - $50M | Ipsy stake | 2007 |
| 14 | Blippi Kids and family · Editorial estimate | $25M - $45M | Brand sale proceeds | 2014 |
| 15 | Jacksepticeye Gaming · Editorial estimate | $25M - $45M | YouTube ad revenue | 2012 |
| 16 | Preston Arsement Gaming · Editorial estimate | $25M - $45M | Minecraft server and games | 2012 |
| 17 | Like Nastya Kids and family · Editorial estimate | $25M - $45M | YouTube ad revenue | 2016 |
| 18 | Unspeakable Gaming and challenges · Editorial estimate | $20M - $40M | YouTube ad revenue | 2012 |
| 19 | DanTDM Gaming · Editorial estimate | $25M - $40M | YouTube ad revenue | 2012 |
| 20 | IShowSpeed Live streaming · Editorial estimate | $20M - $40M | Live streaming revenue | 2016 |
| 21 | Rhett McLaughlin Talk and comedy · Editorial estimate | $25M - $40M | Mythical Entertainment share | 2006 |
| 22 | Link Neal Talk and comedy · Editorial estimate | $25M - $40M | Mythical Entertainment share | 2006 |
$1B - $2.6B
MrBeast is the most valuable creator on the planet, and almost none of that value sits in ad revenue. Feastables, Beast Games and a media business investors have priced in the billions do the heavy lifting.
Estimated yearly income $600M to $800M
Read the full breakdown$120M - $200M
Jake Paul turned an audience built on YouTube into pay-per-view boxing purses, a promotion company and a sports betting app. Boxing, not uploads, is where the money now comes from.
Estimated yearly income $40M to $80M
Read the full breakdown$100M - $160M
Jeffree Star Cosmetics was one of the first creator-owned beauty brands to do serious nine figure revenue, and the personal fortune is mostly the value of that company plus Wyoming property and ranch land.
Estimated yearly income $15M to $40M
Read the full breakdown$90M - $150M
Prime Hydration is the reason this number is what it is. A WWE contract, the Impaulsive podcast and boxing add to it, but the drinks brand changed the scale entirely.
Estimated yearly income $30M to $60M
Read the full breakdown$80M - $150M
KSI holds a founder stake in Prime, a share of the Sidemen business, charting music and a boxing career. Few creators have four income engines of that size running at once.
Estimated yearly income $25M to $50M
Read the full breakdown$60M - $100M
Ryan's World turned a toy review channel into a licensing business: a toy line in Walmart and Target, a Nickelodeon series and branded products in dozens of categories.
Estimated yearly income $20M to $35M
Read the full breakdown$60M - $95M
Fourteen years of near daily gaming uploads, a clothing label, a chart topping podcast and a feature film he financed himself. Markiplier is the clearest example of long term compounding on YouTube.
Estimated yearly income $15M to $25M
Read the full breakdown$40M - $70M
Ms. Rachel built the most watched early learning channel in the world in six years, then added a Netflix series, a Penguin Random House book deal and a licensed toy range.
Estimated yearly income $12M to $25M
Read the full breakdown$35M - $60M
Linus Media Group is a real company with a large payroll, a warehouse, a screwdriver that sold out repeatedly and technology advertising rates near the top of the table.
Estimated yearly income $8M to $18M
Read the full breakdown$35M - $60M
The creator who defined the first decade of YouTube now uploads occasionally from Japan, lives off a very large catalogue, early investments and a long run of peak earning years.
Estimated yearly income $4M to $10M
Read the full breakdown$30M - $50M
Dhar Mann Studios runs like a small television network: a soundstage, a writing room and a release schedule that pushes short morality dramas out daily across several channels.
Estimated yearly income $10M to $20M
Read the full breakdown$30M - $50M
The former NASA engineer built CrunchLabs, a subscription toy company that now earns more than the channel it grew out of, and the videos double as its advertising.
Estimated yearly income $12M to $25M
Read the full breakdown$30M - $50M
The original beauty creator co-founded Ipsy, which grew into a subscription business valued in the hundreds of millions, and launched the Em Cosmetics line she later bought back.
Estimated yearly income $3M to $10M
Read the full breakdown$25M - $45M
Blippi is a character rather than a person now. Moonbug bought the brand, other performers wear the orange glasses, and the live tours and toy lines run worldwide.
Estimated yearly income $8M to $18M
Read the full breakdown$25M - $45M
Thirteen years of daily gaming uploads, a co-owned clothing label, a coffee company and a documentary. Steady output rather than any single windfall built this one.
Estimated yearly income $5M to $12M
Read the full breakdown$25M - $45M
Preston runs a network of channels, a Minecraft server business and a merchandise operation, which together earn far more than any single channel of his size normally would.
Estimated yearly income $8M to $15M
Read the full breakdown$25M - $45M
Like Nastya is one of the most watched channels in the world, translated into a dozen languages, with a licensed product range and a family production company behind it.
Estimated yearly income $12M to $25M
Read the full breakdown$20M - $40M
Unspeakable moved from Minecraft into big budget real world challenge videos, and sells a merchandise range through mainstream retail rather than only online.
Estimated yearly income $6M to $14M
Read the full breakdown$25M - $40M
Britain's biggest gaming creator has a bestselling graphic novel, a world arena tour behind him and a catalogue of thousands of Minecraft videos still earning today.
Estimated yearly income $4M to $10M
Read the full breakdown$20M - $40M
The fastest riser on this list. Live streams that pull hundreds of thousands of concurrent viewers, world tours filmed on the move, football partnerships and a music side that actually charts.
Estimated yearly income $10M to $20M
Read the full breakdown$25M - $40M
Half of Rhett and Link, co-owner of Mythical Entertainment, a studio with a daily talk show, a podcast network, a snack brand and an acquired competitor.
Estimated yearly income $5M to $12M
Read the full breakdown$25M - $40M
The other half of Mythical Entertainment. Same company, same ownership split, and nearly twenty years of daily output with his creative partner.
Estimated yearly income $5M to $12M
Read the full breakdownAdd up what a creator earns each month from YouTube, sponsorships, a Skool community, courses and consultancy. We take off production costs and tax, keep the share that is actually saved or reinvested, then compound it across the years spent building the audience.
Estimated net worth
$303.9K to $607.8K
Central estimate $434.1K after 6 years.
These are planning estimates from the numbers you enter, not financial advice. Pair them with the YouTube earnings calculator, the Skool earnings leaderboard and the financial freedom calculator.
We start with the channel. Lifetime and recent view counts are run through niche advertising rates to get an earnings estimate, the same model behind our YouTube earnings calculator and every channel earnings report on the site. Years active matter as much as subscriber count, because a creator publishing since 2012 has banked many more earning years than one who broke out last year.
Then we add everything outside YouTube: sponsorship income based on detected brand deals, product and consumer goods revenue, book advances and royalties, touring, licensing and television deals, reported funding rounds and acquisition prices. Where a business is co-owned we only count a plausible share, and where earnings are held for a child performer we say so.
Finally we subtract the obvious: production costs, staff, tax in the creator's country and the money that is tied up in stock or equity rather than available to spend. That is why each profile carries a range rather than a single confident figure. These are planning estimates from public information, not financial advice, and no creator has confirmed them.