Kids and family
Like Nastya net worth $35M
Real name Anastasia Radzinskaya
Like Nastya is one of the most watched channels in the world, translated into a dozen languages, with a licensed product range and a family production company behind it.
- Estimated net worth
- $25M - $45M
- Estimated yearly income
- $12M - $25M
- Subscribers
- 120M
- Years on YouTube
- 10 (since 2016)
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How Like Nastya makes money
The multi language strategy is what sets this apart. The same footage is dubbed and published on separate channels for Russian, Spanish, Portuguese, Hindi and more, so one production earns from a dozen audiences. Very few creators run that playbook properly and it roughly multiplies the return on every shoot.
Kids advertising rates are low, but at tens of billions of lifetime views even low rates produce eight figures. The family also licenses toys and apps, and like other child led channels a portion of the earnings is held in trust rather than spent.
Like Nastya income breakdown
Estimated annual contribution from each source. Figures are modelled from public view counts, niche advertising rates, reported company revenue and press coverage.
| Income source | Estimated per year | What it is |
|---|---|---|
| YouTube ad revenue | $8M - $16M | Dozens of language channels sharing one production. |
| Licensing and apps | $2M - $6M | Toys, games and branded products. |
| Brand partnerships | $1M - $3M | Family friendly integrations. |
Check the numbers yourself
Run @LikeNastya through our tools and see the working rather than taking the headline figure on trust.
Turn Like Nastya's income into financial freedom
We have prefilled the monthly income with the estimate on this page. Change the savings rate and see how quickly that income buys the freedom to stop working, using the 4 percent rule.
- Freedom number
- $277.5M
- Invested each month
- $616.7K
- Freedom age
- 50
- Passive income then
- $925K/mo
Saving 40 percent of that income reaches the freedom number in about 20 years, around age 50.
Open the full financial freedom calculatorProjections are estimates that ignore tax, inflation and market swings, and they are not financial advice.
Work out the numbers behind Like Nastya
Every figure on this page comes from tools you can run yourself on any creator.
YouTube earnings calculatorEstimate ad revenue for any channel from views, niche and CPM benchmarks.Video earnings estimatorPaste a video URL and see what that single upload is likely to have earned.Sponsorship rate calculatorWork out a fair price per sponsored video using views, niche and engagement.
Skool.com earnings leaderboardMember counts, prices and estimated monthly revenue for paid communities.Find YouTube sponsorsSearch brands that already pay creators and see which channels they back.Financial freedom calculatorTurn creator income into a retirement date with the 4 percent rule.Like Nastya net worth: frequently asked questions
What is Like Nastya's net worth in 2026?
Our estimate puts Like Nastya at $25M to $45M, with a commonly quoted headline figure of $35M. The range reflects how much of the total sits in businesses and equity rather than cash.
How much does Like Nastya earn per year?
We estimate annual income of roughly $12M to $25M across youtube ad revenue, licensing and apps, brand partnerships.
How much does Like Nastya make from YouTube alone?
Around $8M to $16M a year from advertising, which is only part of the picture. You can model the same maths for any channel with the Branzly YouTube earnings calculator.
How long has Like Nastya been on YouTube?
Since 2016, which is 10 years of publishing. Time on the platform is one of the biggest drivers of creator wealth, because the back catalogue keeps earning long after upload day.
Sources
This net worth figure is a Branzly estimate built from public information, channel earnings modelling and press reporting. It has not been confirmed by Like Nastya or their representatives, and it is not financial advice.