Beauty
Jeffree Star net worth $160M
Jeffree Star Cosmetics was one of the first creator-owned beauty brands to do serious nine figure revenue, and the personal fortune is mostly the value of that company plus Wyoming property and ranch land.
- Estimated net worth
- $100M - $160M
- Estimated yearly income
- $15M - $40M
- Subscribers
- 15M
- Years on YouTube
- 20 (since 2006)
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How Jeffree Star makes money
Beauty is the niche where owning the product beats every other route. A palette that sells out in an afternoon at retail prices returns more than a year of ad revenue on a channel that size. The company has been reported at well into nine figures of annual sales during its strongest years, and although the launches come less often now, the brand still moves stock through its own store and stockists.
The visible assets matter here too. The Wyoming compound, the ranch business and a much photographed car collection are real holdings that show up in any honest estimate, and they are also the reason the number has held up even as the upload schedule slowed.
Jeffree Star income breakdown
Estimated annual contribution from each source. Figures are modelled from public view counts, niche advertising rates, reported company revenue and press coverage.
| Income source | Estimated per year | What it is |
|---|---|---|
| Jeffree Star Cosmetics | $10M - $30M | Owner profit from direct and wholesale beauty sales. |
| Property and ranch | $1M - $5M | Wyoming land, yak ranch and rental value. |
| YouTube ad revenue | $500K - $2M | Beauty CPMs are high but upload frequency is low. |
Check the numbers yourself
Run @jeffreestar through our tools and see the working rather than taking the headline figure on trust.
Turn Jeffree Star's income into financial freedom
We have prefilled the monthly income with the estimate on this page. Change the savings rate and see how quickly that income buys the freedom to stop working, using the 4 percent rule.
- Freedom number
- $412.5M
- Invested each month
- $916.7K
- Freedom age
- 50
- Passive income then
- $1.4M/mo
Saving 40 percent of that income reaches the freedom number in about 20 years, around age 50.
Open the full financial freedom calculatorProjections are estimates that ignore tax, inflation and market swings, and they are not financial advice.
Work out the numbers behind Jeffree Star
Every figure on this page comes from tools you can run yourself on any creator.
YouTube earnings calculatorEstimate ad revenue for any channel from views, niche and CPM benchmarks.Video earnings estimatorPaste a video URL and see what that single upload is likely to have earned.Sponsorship rate calculatorWork out a fair price per sponsored video using views, niche and engagement.
Skool.com earnings leaderboardMember counts, prices and estimated monthly revenue for paid communities.Find YouTube sponsorsSearch brands that already pay creators and see which channels they back.Financial freedom calculatorTurn creator income into a retirement date with the 4 percent rule.Jeffree Star net worth: frequently asked questions
What is Jeffree Star's net worth in 2026?
Our estimate puts Jeffree Star at $100M to $160M, with a commonly quoted headline figure of $160M. The range reflects how much of the total sits in businesses and equity rather than cash.
How much does Jeffree Star earn per year?
We estimate annual income of roughly $15M to $40M across jeffree star cosmetics, property and ranch, youtube ad revenue.
How much does Jeffree Star make from YouTube alone?
Around $500K to $2M a year from advertising, which is only part of the picture. You can model the same maths for any channel with the Branzly YouTube earnings calculator.
How long has Jeffree Star been on YouTube?
Since 2006, which is 20 years of publishing. Time on the platform is one of the biggest drivers of creator wealth, because the back catalogue keeps earning long after upload day.
Sources
This net worth figure is a Branzly estimate built from public information, channel earnings modelling and press reporting. It has not been confirmed by Jeffree Star or their representatives, and it is not financial advice.