Entertainment and music
KSI net worth $150M
Real name JJ Olatunji
KSI holds a founder stake in Prime, a share of the Sidemen business, charting music and a boxing career. Few creators have four income engines of that size running at once.
- Estimated net worth
- $80M - $150M
- Estimated yearly income
- $25M - $50M
- Subscribers
- 25M
- Years on YouTube
- 17 (since 2009)
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How KSI makes money
The Sidemen side is underrated in most estimates. Between Sidemen clothing, the Sides restaurant chain, Best Brand vodka and the group channels, there is a genuine consumer business in Britain with his name on the cap table. Add the Prime stake and you have the bulk of the fortune before a single video is counted.
Music and boxing sit on top. Charting singles and festival appearances pay real money in the UK, and fight nights add seven figures on top of that. What I cannot verify is his exact percentage in each company, so the spread between my low and high figure is deliberately generous.
KSI income breakdown
Estimated annual contribution from each source. Figures are modelled from public view counts, niche advertising rates, reported company revenue and press coverage.
| Income source | Estimated per year | What it is |
|---|---|---|
| Prime Hydration stake | $15M - $35M | Co-founder shareholding. |
| Sidemen businesses | $4M - $10M | Clothing, Sides restaurants, drinks and group channels. |
| Music | $2M - $6M | Streaming royalties, releases and live shows. |
| Boxing and YouTube | $3M - $8M | Fight purses plus solo channel revenue. |
Check the numbers yourself
Run @ksi through our tools and see the working rather than taking the headline figure on trust.
Turn KSI's income into financial freedom
We have prefilled the monthly income with the estimate on this page. Change the savings rate and see how quickly that income buys the freedom to stop working, using the 4 percent rule.
- Freedom number
- $562.5M
- Invested each month
- $1.3M
- Freedom age
- 50
- Passive income then
- $1.9M/mo
Saving 40 percent of that income reaches the freedom number in about 20 years, around age 50.
Open the full financial freedom calculatorProjections are estimates that ignore tax, inflation and market swings, and they are not financial advice.
Work out the numbers behind KSI
Every figure on this page comes from tools you can run yourself on any creator.
YouTube earnings calculatorEstimate ad revenue for any channel from views, niche and CPM benchmarks.Video earnings estimatorPaste a video URL and see what that single upload is likely to have earned.Sponsorship rate calculatorWork out a fair price per sponsored video using views, niche and engagement.
Skool.com earnings leaderboardMember counts, prices and estimated monthly revenue for paid communities.Find YouTube sponsorsSearch brands that already pay creators and see which channels they back.Financial freedom calculatorTurn creator income into a retirement date with the 4 percent rule.KSI net worth: frequently asked questions
What is KSI's net worth in 2026?
Our estimate puts KSI at $80M to $150M, with a commonly quoted headline figure of $150M. The range reflects how much of the total sits in businesses and equity rather than cash.
How much does KSI earn per year?
We estimate annual income of roughly $25M to $50M across prime hydration stake, sidemen businesses, music, boxing and youtube.
How much does KSI make from YouTube alone?
Around $3M to $8M a year from advertising, which is only part of the picture. You can model the same maths for any channel with the Branzly YouTube earnings calculator.
How long has KSI been on YouTube?
Since 2009, which is 17 years of publishing. Time on the platform is one of the biggest drivers of creator wealth, because the back catalogue keeps earning long after upload day.
Sources
This net worth figure is a Branzly estimate built from public information, channel earnings modelling and press reporting. It has not been confirmed by KSI or their representatives, and it is not financial advice.