Homo Oeconomicus YouTube Channel Earnings Report & Research

To answer how much does Homo Oeconomicus make, Branzly runs the channel's estimated 205.6K monthly views through the same ad revenue calculator used across the site: a Business / Marketing RPM of $3.4-$8.5 from 2026 niche benchmarks, with the headline figure taken at the middle of that range ($6), the same RPM used in the home page calculator. That puts Homo Oeconomicus YouTube ad revenue at roughly $699 to $1,748 per month, or $8,389 to $20,974 per year from AdSense alone.

RPM is what the channel actually keeps per 1,000 views after YouTube's 45% revenue share, unfilled ad inventory and ad blockers, which is why these Homo Oeconomicus earnings figures sit far below the advertiser-side CPM quotes you may see elsewhere. Views from Tier 1 countries such as the United States, United Kingdom, Canada and Australia pay the most, while Shorts views pay a fraction of long-form RPM.

On top of ad revenue, we assume one integrated-mention sponsorship per month priced on 23.4K average views per video at a SaaS / B2B cost-per-view rate of $0.02 with a 1.4× niche multiplier — the identical model in our sponsorship calculator. That suggests a Homo Oeconomicus sponsored video is worth about $413 to $826, with a fair midpoint near $590.

Sponsorship pricing follows views and engagement, not subscriber count, so a large channel with a quiet video is still only paid for the views that video earns. Brands asking "how much does it cost to sponsor Homo Oeconomicus?" should expect dedicated videos to cost two to three times an integrated mention.

Channel-level deals work differently again. A retainer is an ongoing fee for a set of deliverables each month, not the sum of every slot the channel could sell, so pricing follows published size bands. With 85.1K subscribers, Homo Oeconomicus sits in the Micro (10K-100K subs) band, where retainers typically run $1,000 to $5,000 a month. Niche demand, engagement, cadence across 9 uploads a month and how much of the audience watches each upload decide where in that band a deal lands. Spread back across uploads, that adds about $459 of value to each video.

Put simply, Homo Oeconomicus YouTube earnings are estimated at roughly $4,002 to $7,574 per month when ad revenue, one sponsored integrated mention and a retainer are combined, or about $48,030 to $90,886 per year. Channels that publish more sponsored videos, sell merchandise or courses, run memberships, or earn affiliate commissions typically make more than this range.

Net worth estimates for YouTubers like Homo Oeconomicus usually start from several years of this yearly income, minus taxes, team costs and production spend. Treat any Homo Oeconomicus net worth figure as a planning range, not a disclosed number.

Homo Oeconomicus (@homooeconomicus) is a business YouTube channel that has published 675 videos and accumulated 15,803,803 lifetime views from an audience of 85,100 subscribers. It continues to publish content for viewers interested in business topics. In the creator's own words: "Ich möchte auf diesem Kanal meinen eigenen Weg hin zur finanziellen Unabhängigkeit zeigen. Ich bin 30 Jahre alt, (noch) nicht finanziell frei und gerade dabei an der ersten Million zu arbeiten ;) Der Kanal soll Einblicke gewähren in meinen Fortschritt hin zur finanziellen Freiheit. Die Themen auf dem Kanal sind: Börse, Investments, Unternehmertum, T-Shirt Business, hin und wieder ein Reise-Video" Branzly analyses Homo Oeconomicus using public YouTube data so creators, brands and media buyers can understand the channel's size, output and likely earning power before they reach out, benchmark against it, or plan a collaboration.

Homo Oeconomicus currently has 85,100 subscribers, a figure that places the channel in the growing creator tier of YouTube creators. Total channel views stand at 15,803,803, and average views per video sit at approximately 23,413. The ratio of lifetime views to subscribers is about 185.7 views for every subscriber, which indicates a strong reach beyond the subscribed audience, typically driven by search, suggested video placements or Shorts distribution. Branzly estimates recent activity at roughly 205,624 views per month based on the channel's most recent uploads and publishing history, which is the number our ad revenue calculator uses to model earnings.

The most-watched long-form video currently visible for Homo Oeconomicus is "250€/Monat investieren - 6 Jahre später - Echtgeld, Performance, Dividenden" with 132,918 views. The channel has no recent Shorts in the sampled uploads, so its reach is driven mainly by long-form content. Top-performing titles are worth studying because they reveal which hooks, formats and topics the algorithm rewards for this audience. For brands, they also show the realistic ceiling of a sponsored placement: a dedicated integration on a channel of this size will usually land somewhere between the average video performance of 23,413 views and the outliers shown above.

Based on an estimated 205,624 monthly views and typical business CPM ranges, Homo Oeconomicus could earn roughly $699 to $1,747 per month from YouTube ad revenue, or approximately $8,389 to $20,973 per year. These figures reflect the AdSense share only. Most channels of this size also earn from brand sponsorships, affiliate links, memberships, merchandise and product sales, so total creator income is commonly several times the advertising estimate. Sponsorship value is usually priced per view rather than per thousand impressions, and business audiences typically command above-average rates because of advertiser demand in that vertical.

Branzly classifies Homo Oeconomicus under the Business category using the channel's description, keywords, topic signals and the language of its best-performing uploads. Category matters more than raw subscriber count when estimating revenue: a business channel attracts a specific set of advertisers, and CPMs vary widely between verticals such as finance, software, education, gaming and entertainment. The channel lists CY as its primary country, which further shapes its CPM because advertiser spend differs sharply between geographies. Public channel keywords include Aktien, Investieren, Dividende, which supports this classification. Use the Branzly ad revenue, sponsorship and financial freedom calculators to model how a channel like Homo Oeconomicus converts views into monthly income, sponsorship pricing and long-term wealth.

Every figure on this page comes from the public YouTube Data API, refreshed each time Homo Oeconomicus is searched on Branzly. Subscriber counts, view counts and video counts are reported directly by YouTube. Monthly views are an estimate: YouTube does not publish per-month analytics for channels you do not own, so Branzly reconstructs recent performance from the views of the channel's latest uploads, falling back to lifetime views divided by channel age when recent data is sparse. Revenue ranges are modelled estimates, not disclosed earnings, and actual payouts depend on monetisation status, watch time, ad formats, seasonality, audience geography and YouTube's revenue share. Nothing on this page is financial advice, and Branzly is not affiliated with or endorsed by Homo Oeconomicus or YouTube.

Business channels like Homo Oeconomicus sit in the Business / Marketing RPM bracket. Advertisers pay more for audiences that buy — finance, business and tech pay the highest rates, while entertainment, gaming and music rely on huge view volume. Seasonality matters too: Q4 ad rates commonly run 30–50% higher than January.

Every figure on this Homo Oeconomicus channel earnings report comes from public YouTube Data API statistics — subscribers, lifetime views, video count and recent upload performance — refreshed when the report is opened. Estimates are modelled, not disclosed income, and not financial advice. Want to test your own assumptions? Open the YouTube money calculator or browse brands that already sponsor similar creators in the sponsors directory.