Institute of Development Studies YouTube Channel Earnings Report & Research

To answer how much does Institute of Development Studies make, Branzly runs the channel's estimated 940 monthly views through the same ad revenue calculator used across the site: a Lifestyle / Vlogs RPM of $1.4-$4.1 from 2026 niche benchmarks, with the headline figure taken at the middle of that range ($2.8), the same RPM used in the home page calculator. That puts Institute of Development Studies YouTube ad revenue at roughly $1 to $4 per month, or $16 to $46 per year from AdSense alone.

RPM is what the channel actually keeps per 1,000 views after YouTube's 45% revenue share, unfilled ad inventory and ad blockers, which is why these Institute of Development Studies earnings figures sit far below the advertiser-side CPM quotes you may see elsewhere. Views from Tier 1 countries such as the United States, United Kingdom, Canada and Australia pay the most, while Shorts views pay a fraction of long-form RPM.

On top of ad revenue, we assume one integrated-mention sponsorship per month priced on 749 average views per video at a Lifestyle cost-per-view rate of $0.01 with a 1× niche multiplier — the identical model in our sponsorship calculator. That suggests a Institute of Development Studies sponsored video is worth about $8 to $16, with a fair midpoint near $12.

Sponsorship pricing follows views and engagement, not subscriber count, so a large channel with a quiet video is still only paid for the views that video earns. Brands asking "how much does it cost to sponsor Institute of Development Studies?" should expect dedicated videos to cost two to three times an integrated mention.

Channel-level deals work differently again. A retainer is an ongoing fee for a set of deliverables each month, not the sum of every slot the channel could sell, so pricing follows published size bands. With 10.8K subscribers, Institute of Development Studies sits in the Micro (10K-100K subs) band, where retainers typically run $1,000 to $5,000 a month. Niche demand, engagement, cadence across 1 uploads a month and how much of the audience watches each upload decide where in that band a deal lands. Spread back across uploads, that adds about $2,095 of value to each video.

Put simply, Institute of Development Studies YouTube earnings are estimated at roughly $1,476 to $2,954 per month when ad revenue, one sponsored integrated mention and a retainer are combined, or about $17,714 to $35,443 per year. Channels that publish more sponsored videos, sell merchandise or courses, run memberships, or earn affiliate commissions typically make more than this range.

Net worth estimates for YouTubers like Institute of Development Studies usually start from several years of this yearly income, minus taxes, team costs and production spend. Treat any Institute of Development Studies net worth figure as a planning range, not a disclosed number.

Institute of Development Studies (@ids_uk) is a health & fitness YouTube channel that has published 1,157 videos and accumulated 867,099 lifetime views from an audience of 10,800 subscribers. It continues to publish content for viewers interested in health & fitness topics. In the creator's own words: "The Institute of Development Studies (IDS) delivers world-class research, learning and teaching that transforms the knowledge, action and leadership needed for more equitable and sustainable development globally. http://www.ids.ac.uk/" Branzly analyses Institute of Development Studies using public YouTube data so creators, brands and media buyers can understand the channel's size, output and likely earning power before they reach out, benchmark against it, or plan a collaboration.

Institute of Development Studies currently has 10,800 subscribers, a figure that places the channel in the growing creator tier of YouTube creators. Total channel views stand at 867,099, and average views per video sit at approximately 749. The ratio of lifetime views to subscribers is about 80.3 views for every subscriber, which indicates an audience that is concentrated in the channel's regular, subscribed viewers. Branzly estimates recent activity at roughly 940 views per month based on the channel's most recent uploads and publishing history, which is the number our ad revenue calculator uses to model earnings.

The most-watched long-form video currently visible for Institute of Development Studies is "IDS Annual Lecture 2026 with Jason Hickel" with 1,769 views. The channel has no recent Shorts in the sampled uploads, so its reach is driven mainly by long-form content. Top-performing titles are worth studying because they reveal which hooks, formats and topics the algorithm rewards for this audience. For brands, they also show the realistic ceiling of a sponsored placement: a dedicated integration on a channel of this size will usually land somewhere between the average video performance of 749 views and the outliers shown above.

Based on an estimated 940 monthly views and typical health & fitness CPM ranges, Institute of Development Studies could earn roughly $1 to $3 per month from YouTube ad revenue, or approximately $15 to $46 per year. These figures reflect the AdSense share only. Most channels of this size also earn from brand sponsorships, affiliate links, memberships, merchandise and product sales, so total creator income is commonly several times the advertising estimate. Sponsorship value is usually priced per view rather than per thousand impressions, and health & fitness audiences typically command mid-range rates because of advertiser demand in that vertical.

Branzly classifies Institute of Development Studies under the Health & Fitness category using the channel's description, keywords, topic signals and the language of its best-performing uploads. Category matters more than raw subscriber count when estimating revenue: a health & fitness channel attracts a specific set of advertisers, and CPMs vary widely between verticals such as finance, software, education, gaming and entertainment. Public channel keywords include inequality, sustainability, sustainable development, gender, conflict, climate change, economics, economy, which supports this classification. Use the Branzly ad revenue, sponsorship and financial freedom calculators to model how a channel like Institute of Development Studies converts views into monthly income, sponsorship pricing and long-term wealth.

Every figure on this page comes from the public YouTube Data API, refreshed each time Institute of Development Studies is searched on Branzly. Subscriber counts, view counts and video counts are reported directly by YouTube. Monthly views are an estimate: YouTube does not publish per-month analytics for channels you do not own, so Branzly reconstructs recent performance from the views of the channel's latest uploads, falling back to lifetime views divided by channel age when recent data is sparse. Revenue ranges are modelled estimates, not disclosed earnings, and actual payouts depend on monetisation status, watch time, ad formats, seasonality, audience geography and YouTube's revenue share. Nothing on this page is financial advice, and Branzly is not affiliated with or endorsed by Institute of Development Studies or YouTube.

Health & Fitness channels like Institute of Development Studies sit in the Lifestyle / Vlogs RPM bracket. Advertisers pay more for audiences that buy — finance, business and tech pay the highest rates, while entertainment, gaming and music rely on huge view volume. Seasonality matters too: Q4 ad rates commonly run 30–50% higher than January.

Every figure on this Institute of Development Studies channel earnings report comes from public YouTube Data API statistics — subscribers, lifetime views, video count and recent upload performance — refreshed when the report is opened. Estimates are modelled, not disclosed income, and not financial advice. Want to test your own assumptions? Open the YouTube money calculator or browse brands that already sponsor similar creators in the sponsors directory.