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    Kay Yarms profile picture

    Kay Yarms

    @kayyarmsEntertainmentSouth AfricaActive since July 2017
    Subscribers
    366,000
    Total views
    40,815,088
    Videos
    273
    Est. monthly views
    258,581
    Grade
    27,322nd
    SB Rank
    1,366th
    Subscribers Rank
    24,500th
    Views Rank
    136th
    US Rank
    27th
    Category Rank

    Kay Yarms YouTube Channel Earnings Report & Research

    EntertainmentActive since July 2017.

    Live Kay Yarms YouTube earnings, subscriber growth and view statistics: 366.0K subscribers, 40.8M lifetime views and an estimated 258.6K views per month.

    3,660
    Subscribers for the last 30 days
    258,581
    Views for the last 30 days
    $181 - $698
    Monthly Estimated Earnings
    $2,172 - $8,378
    Yearly Estimated Earnings

    Kay Yarms channel insights

    Kay Yarms channel insights are for members

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    Weekly channel metrics

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    How much does Kay Yarms make on YouTube?

    Kay Yarms YouTube earningsLowMidHigh
    Ad revenue per month$181$440$698
    Sponsorship per video (integrated mention)$1,005$1,435$2,009
    Channel partner retainer per month$6,169$8,813$12,338
    Estimated total per month (1 sponsored video)$7,354$10,687$15,045
    Estimated total per year$88,253$128.2K$180.5K

    YouTube ad earnings only

    Sponsors, retainers, memberships, products and affiliates excluded

    Modelled 90 days

    $1,360

    Modelled across the latest 90-day period from the channel's estimated monthly views, with cumulative earnings shown from day one to day 90. The graph applies the $1.7 RPM in USD; it excludes sponsors and every other income source, and is not a creator-disclosed payout.

    Kay Yarms modelled monthly earnings mix

    How the middle estimate is divided across YouTube ads, one integrated sponsorship, and an ongoing channel partnership.

    $10,687modelled per month
    1. YouTube ad revenue4.1%
    2. One integrated sponsorship13.4%
    3. Channel partner retainer82.5%
    #CategoryMonthly valueShare
    1YouTube ad revenue$4404.1%
    2One integrated sponsorship$1,43513.4%
    3Channel partner retainer$8,81382.5%

    Planning model only, not disclosed income. The sponsorship slice assumes one sponsored video; the separate ad earnings graph above excludes sponsors and retainers.

    Kay Yarms is estimated to earn $7,354 to $15,045 a month from ads, one sponsorship and a channel retainer. Test it in the YouTube ad revenue calculator — full methodology below.

    Kay Yarms growth roadmap

    Estimated subscriber growth, upcoming view milestones and the sponsorship tiers this channel is heading towards, based on its current pace.

    Subscribers per month

    +3,582

    About 411,592 subscribers in 12 months

    Views per month

    +258,581

    Growing about 1.1% per month

    Current sponsor tier

    Established creator

    $2,000 - $6,000 per sponsored video

    Next subscriber milestones

    Estimated time to each milestone at the current pace.

    500,000 subscribers~2.7 years

    Premium deals

    1,000,000 subscribers~8.4 years

    Gold Play Button

    5,000,000 subscribers~21 years

    Household name

    Next view milestones

    Lifetime view targets and when they should land.

    50,000,000 views~2.6 years
    100,000,000 views~9.8 years
    500,000,000 views~24 years

    Next sponsorship tiers

    Typical rates brands pay per sponsored video as Kay Yarms reaches each subscriber tier.

    Mid-tier partner

    $6,000 - $20,000 per video

    From 500,000 subscribers · ~2.7 years

    Premium partner

    $15,000 - $50,000 per video

    From 1,000,000 subscribers · ~8.4 years

    Flagship partner

    $40,000 - $150K per video

    From 5,000,000 subscribers · ~21 years

    Roadmap figures are estimates modelled from public subscriber, view and upload data. They are not financial advice or guaranteed outcomes.

    How much could Kay Yarms potentially make from channel memberships?

    We found no public sign that Kay Yarms has the Join button switched on, so the figures below are what memberships could be worth if they were enabled, not money being earned today. What we can do is model it. The sum is simple: estimated paying members × average membership price, less the 30% YouTube keeps on every membership payment.

    Where memberships appear on YouTube

    K

    Kay Yarms

    366.0K subscribers

    Join£
    This is the Join button, sitting next to Subscribe on Kay Yarms's channel page. When a viewer clicks it they pick a monthly tier and pay through YouTube. That recurring payment is the membership revenue modelled below.
    Typical tier ladder:$4.99/mo$9.99/mo$24.99/mo
    Kay Yarms membership earningsLowMidHigh
    Members converting from subscribers0.08%0.17%0.32%
    Estimated paying members3116221,182
    Average membership price$7.69$7.69$7.69
    Members revenue per month (before YouTube cut)$2,392$4,783$9,090
    Creator keeps after YouTube's 30% cut$1,674$3,348$6,363
    Membership earnings per year$20,089$40,179$76,352

    The working, step by step

    1. Start with a Entertainment benchmark conversion of 0.20% of subscribers paying for a membership.
    2. Adjust for audience size: at 366.0K subscribers we apply a 1× factor, because very large audiences contain far more passive viewers.
    3. Adjust for loyalty: 258.6K monthly views against that subscriber base gives a 0.85× factor.
    4. That lands on an expected 0.17% conversion, or about 622 paying members. The low case halves it, the high case is roughly double, covering the spread seen across real channels.
    5. Price each member at the blended $7.69 average across a standard tier ladder: $4.99 (70% of members), $9.99 (22% of members), $24.99 (8% of members).
    6. Multiply members by price, then take off YouTube's 30% cut to get what Kay Yarms actually keeps: $3,348 a month in the mid case, or $40,179 a year.

    Until Kay Yarms switches the Join button on, membership income is zero regardless of the numbers above. Channels that run members-only videos, Discord perks or loyalty badges usually sit at the high end, while channels that enable memberships and never mention them sit below the low case. These are planning estimates from public data, not disclosed earnings, and not financial advice.

    Kay Yarms channel history

    Kay Yarms opened its YouTube channel on 12 July 2017, which makes it 9 years and 4 months old. Across that run it has published 273 videos and collected 40.8M lifetime views. YouTube does not publish historic snapshots, so the year by year split below is modelled from those lifetime totals using a standard growth curve.

    Started

    July 2017

    Years active

    9

    Uploads per year

    30

    Lifetime views

    40.8M

    Growth over time

    Dotted lines and faded bars show a projection for next year based on the current pace, not real figures.

    YearViews that yearTotal viewsSubscribersUploads that yearEstimated ad earnings
    2017284.0K284.0K2.5K16(16)$2,385 - $9,201
    2018440.2K724.2K6.5K17(33)$3,697 - $14,262
    2019682.3K1.4M12.6K20(53)$5,731 - $22,107
    20201.1M2.5M22.1K22(75)$8,883 - $34,266
    20211.6M4.1M36.8K24(99)$13,769 - $53,112
    20222.5M6.6M59.6K27(126)$21,343 - $82,324
    20233.9M10.6M94.9K31(157)$33,082 - $127.6K
    20246.1M16.7M149.6K34(191)$51,277 - $197.8K
    20259.5M26.1M234.5K39(230)$79,480 - $306.6K
    202614.7M40.8M366.0K43(273)$123.2K - $475.2K
    2027(projected)14.7M55.5M497.5K43(316)$123.2K - $475.2K

    The strongest stretch on record is 2026, with an estimated 14.7M views and roughly $123.2K to $475.2K in ad revenue for the year.

    Past earnings peaks

    These are the biggest performing uploads we can see for Kay Yarms, with the ad revenue each one is estimated to have generated.

    • #resetvlog : beauty maxxing at home & romanticising my life | self-care, church + solo living

      #resetvlog : beauty maxxing at home & romanticising my life | self-care, church + solo living

      375.8K views · 18 August 2026

      $263 - $1,014

    • #vlog : uMemulo ka Kay Yarms 🤍

      #vlog : uMemulo ka Kay Yarms 🤍

      321.6K views · 20 August 2025

      $225 - $868

    • #lifelately : We are dating! Old empty apartment tour,  arc + grocery haul,  welcome to my new crib!

      #lifelately : We are dating! Old empty apartment tour, arc + grocery haul, welcome to my new crib!

      307.7K views · 29 September 2024

      $215 - $830

    • #vlog : I’m just a baby doll but life is kinda showing me flames right now

      #vlog : I’m just a baby doll but life is kinda showing me flames right now

      277.0K views · 8 April 2026

      $193 - $747

    • #vlog : its my birthday! preps + birthday eve. luxury unboxing + relaxing spa day

      #vlog : its my birthday! preps + birthday eve. luxury unboxing + relaxing spa day

      262.1K views · 20 April 2026

      $183 - $707

    Lifetime views, subscriber counts and upload dates come straight from YouTube. The yearly split and every earnings figure here are estimates built from public data, not disclosed earnings, and not financial advice.

    Want the full record? See the Kay Yarms channel history with every report, name change and earnings figure over time.

    Kay Yarms AdSense monetisation

    Checking…

    Channel tags

    1
    #KayYarms

    Compare Kay Yarms with another channel

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    Kay Yarms YouTube earnings, income and channel analysis: the full guide

    How much does Kay Yarms make on YouTube per month?

    To answer how much does Kay Yarms make, Branzly runs the channel's estimated 258.6K monthly views through the same ad revenue calculator used across the site: a Entertainment RPM of $0.7-$2.7 from 2026 niche benchmarks, with the headline figure taken at the middle of that range ($1.7), the same RPM used in the home page calculator. That puts Kay Yarms YouTube ad revenue at roughly $181 to $698 per month, or $2,172 to $8,378 per year from AdSense alone.

    RPM is what the channel actually keeps per 1,000 views after YouTube's 45% revenue share, unfilled ad inventory and ad blockers, which is why these Kay Yarms earnings figures sit far below the advertiser-side CPM quotes you may see elsewhere. Views from Tier 1 countries such as the United States, United Kingdom, Canada and Australia pay the most, while Shorts views pay a fraction of long-form RPM.

    How much does Kay Yarms charge for a sponsorship?

    On top of ad revenue, we assume one integrated-mention sponsorship per month priced on 149.5K average views per video at a Gaming / Entertainment cost-per-view rate of $0.01 with a 0.8× niche multiplier — the identical model in our sponsorship calculator. That suggests a Kay Yarms sponsored video is worth about $1,005 to $2,009, with a fair midpoint near $1,435.

    Sponsorship pricing follows views and engagement, not subscriber count, so a large channel with a quiet video is still only paid for the views that video earns. Brands asking "how much does it cost to sponsor Kay Yarms?" should expect dedicated videos to cost two to three times an integrated mention.

    Kay Yarms brand deals and channel partner retainers

    Channel-level deals work differently again. A retainer is an ongoing fee for a set of deliverables each month, not the sum of every slot the channel could sell, so pricing follows published size bands. With 366.0K subscribers, Kay Yarms sits in the Mid-tier (100K-500K subs) band, where retainers typically run $4,000 to $15,000 a month. Niche demand, engagement, cadence across 2 uploads a month and how much of the audience watches each upload decide where in that band a deal lands. Spread back across uploads, that adds about $4,406 of value to each video.

    Kay Yarms net worth and yearly YouTube income

    Put simply, Kay Yarms YouTube earnings are estimated at roughly $7,354 to $15,045 per month when ad revenue, one sponsored integrated mention and a retainer are combined, or about $88,253 to $180.5K per year. Channels that publish more sponsored videos, sell merchandise or courses, run memberships, or earn affiliate commissions typically make more than this range.

    Net worth estimates for YouTubers like Kay Yarms usually start from several years of this yearly income, minus taxes, team costs and production spend. Treat any Kay Yarms net worth figure as a planning range, not a disclosed number.

    Who is Kay Yarms on YouTube?

    Kay Yarms (@kayyarms) is a entertainment YouTube channel that has published 273 videos and accumulated 40,815,088 lifetime views from an audience of 366,000 subscribers. The channel was created in July 2017, which makes it roughly 9 years and 4 months old, and it continues to publish content for viewers interested in entertainment topics. In the creator's own words: "Kay Yarms | Beauty • Lifestyle • Visual Diaries Welcome to my corner of the internet 🌸 I’m Kay Yarms — a beauty + lifestyle content creator, storyteller, and intentional living enthusiast. On this channel you’ll find: ✨ Visual Diaries – calm, cinematic vlogs capturing everyday life, soft living, and cozy moments. ✨ Beauty & Glam – tutorials, GRWMs, reviews, and all things hair, makeup & fragran" Branzly analyses Kay Yarms using public YouTube data so creators, brands and media buyers can understand the channel's size, output and likely earning power before they reach out, benchmark against it, or plan a collaboration.

    How long has Kay Yarms been active?

    Kay Yarms has been on YouTube for approximately 9 years and 4 months, starting in July 2017. Across that period the channel has averaged around 30 uploads per year, which gives a useful signal about publishing consistency: channels that maintain a steady cadence typically build stronger session watch time and more predictable sponsorship inventory than channels that upload in bursts. Longevity also matters for advertisers, because an established back catalogue keeps generating views long after each video's launch week. With 273 videos in the library, Kay Yarms earns a meaningful share of its monthly views from older content rather than from new uploads alone, and that evergreen tail is one reason estimated revenue for entertainment channels can stay stable between releases.

    Kay Yarms subscriber count and audience size

    Kay Yarms currently has 366,000 subscribers, a figure that places the channel in the established mid-tier tier of YouTube creators. Total channel views stand at 40,815,088, and average views per video sit at approximately 149,506. The ratio of lifetime views to subscribers is about 111.5 views for every subscriber, which indicates a strong reach beyond the subscribed audience, typically driven by search, suggested video placements or Shorts distribution. Branzly estimates recent activity at roughly 258,581 views per month based on the channel's most recent uploads and publishing history, which is the number our ad revenue calculator uses to model earnings.

    Most viewed videos and Shorts on Kay Yarms

    The most-watched long-form video currently visible for Kay Yarms is "#resetvlog : beauty maxxing at home & romanticising my life | self-care, church + solo living " with 375,788 views. On the Shorts side, "Happy birthday mom! ❤️ #newcar #vlog #shorts #fyp" leads with 75,432 views. Top-performing titles are worth studying because they reveal which hooks, formats and topics the algorithm rewards for this audience. For brands, they also show the realistic ceiling of a sponsored placement: a dedicated integration on a channel of this size will usually land somewhere between the average video performance of 149,506 views and the outliers shown above.

    Estimated Kay Yarms YouTube earnings

    Based on an estimated 258,581 monthly views and typical entertainment CPM ranges, Kay Yarms could earn roughly $181 to $698 per month from YouTube ad revenue, or approximately $2,172 to $8,378 per year. These figures reflect the AdSense share only. Most channels of this size also earn from brand sponsorships, affiliate links, memberships, merchandise and product sales, so total creator income is commonly several times the advertising estimate. Sponsorship value is usually priced per view rather than per thousand impressions, and entertainment audiences typically command mid-range rates because of advertiser demand in that vertical.

    What niche and category is Kay Yarms in?

    Branzly classifies Kay Yarms under the Entertainment category using the channel's description, keywords, topic signals and the language of its best-performing uploads. Category matters more than raw subscriber count when estimating revenue: a entertainment channel attracts a specific set of advertisers, and CPMs vary widely between verticals such as finance, software, education, gaming and entertainment. The channel lists ZA as its primary country, which further shapes its CPM because advertiser spend differs sharply between geographies. Public channel keywords include #KayYarms, which supports this classification. Use the Branzly ad revenue, sponsorship and financial freedom calculators to model how a channel like Kay Yarms converts views into monthly income, sponsorship pricing and long-term wealth.

    How these numbers are produced

    Every figure on this page comes from the public YouTube Data API, refreshed each time Kay Yarms is searched on Branzly. Subscriber counts, view counts and video counts are reported directly by YouTube. Monthly views are an estimate: YouTube does not publish per-month analytics for channels you do not own, so Branzly reconstructs recent performance from the views of the channel's latest uploads, falling back to lifetime views divided by channel age when recent data is sparse. Revenue ranges are modelled estimates, not disclosed earnings, and actual payouts depend on monetisation status, watch time, ad formats, seasonality, audience geography and YouTube's revenue share. Nothing on this page is financial advice, and Branzly is not affiliated with or endorsed by Kay Yarms or YouTube.

    Entertainment YouTube RPM and CPM explained

    Entertainment channels like Kay Yarms sit in the Entertainment RPM bracket. Advertisers pay more for audiences that buy — finance, business and tech pay the highest rates, while entertainment, gaming and music rely on huge view volume. Seasonality matters too: Q4 ad rates commonly run 30–50% higher than January.

    How Branzly estimates Kay Yarms YouTube earnings

    Every figure on this Kay Yarms channel earnings report comes from public YouTube Data API statistics — subscribers, lifetime views, video count and recent upload performance — refreshed when the report is opened. Estimates are modelled, not disclosed income, and not financial advice. Want to test your own assumptions? Open the YouTube money calculator or browse brands that already sponsor similar creators in the sponsors directory.

    Estimates only - not financial advice. Branzly is not affiliated with YouTube.

    Kay Yarms YouTube earnings and subscriber growth: quick answers

    How much does Kay Yarms earn on YouTube?

    Branzly estimates Kay Yarms YouTube earnings at roughly $181 to $698 per month, or about $2,172 to $8,378 per year from advertising, based on an estimated 258,581 monthly views and typical entertainment CPM rates. Sponsorships, affiliate income and merchandise are not included and often exceed ad revenue.

    What is the Kay Yarms YouTube subscriber growth rate?

    Kay Yarms has 366,000 subscribers since launching in July 2017. That averages about 40,667 new subscribers per year, or roughly 111 per day across the channel's lifetime. Recent momentum is modelled in the Future projection tab above, where you can adjust the monthly growth assumption yourself.

    How many views does Kay Yarms get per month?

    Branzly estimates 258,581 views per month for Kay Yarms, reconstructed from the performance of its most recent uploads. Lifetime views stand at 40,815,088 across 273 videos, averaging about 149,506 views per video.

    What is the most viewed Kay Yarms video?

    The most viewed video currently visible for Kay Yarms is "#resetvlog : beauty maxxing at home & romanticising my life | self-care, church + solo living " with 375,788 views.

    How much should a brand pay to sponsor Kay Yarms?

    Sponsorship pricing follows views rather than subscribers. With around 149,506 views per video, a dedicated integration on Kay Yarms would typically be priced on a cost-per-view basis for the entertainment niche. Use the Branzly sponsorship rate calculator to model low, fair and premium rates.

    Researching Kay Yarms YouTube earnings, Kay Yarms YouTube subscriber growth, Kay Yarms YouTube income per month, how much does Kay Yarms make on YouTube? Every figure here is refreshed from the public YouTube Data API each time this report is opened.

    Turn Kay Yarms's income into financial freedom

    We have prefilled the monthly income with the estimate on this page. Change the savings rate and see how quickly that income buys the freedom to stop working, using the 4 percent rule.

    $
    %
    %
    Freedom number
    $90,000
    Invested each month
    $200
    Freedom age
    50
    Passive income then
    $300/mo

    Saving 40 percent of that income reaches the freedom number in about 20 years, around age 50.

    Open the full financial freedom calculator

    Projections are estimates that ignore tax, inflation and market swings, and they are not financial advice.

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