This Week in Startups YouTube Channel Earnings Report & Research

To answer how much does This Week in Startups make, Branzly runs the channel's estimated 226.1K monthly views through the same ad revenue calculator used across the site: a SaaS / Tech RPM of $3.4-$10.2 from 2026 niche benchmarks, with the headline figure taken at the middle of that range ($6.8), the same RPM used in the home page calculator. That puts This Week in Startups YouTube ad revenue at roughly $769 to $2,306 per month, or $9,224 to $27,671 per year from AdSense alone.

RPM is what the channel actually keeps per 1,000 views after YouTube's 45% revenue share, unfilled ad inventory and ad blockers, which is why these This Week in Startups earnings figures sit far below the advertiser-side CPM quotes you may see elsewhere. Views from Tier 1 countries such as the United States, United Kingdom, Canada and Australia pay the most, while Shorts views pay a fraction of long-form RPM.

On top of ad revenue, we assume one integrated-mention sponsorship per month priced on 29.7K average views per video at a SaaS / B2B cost-per-view rate of $0.02 with a 1.4× niche multiplier — the identical model in our sponsorship calculator. That suggests a This Week in Startups sponsored video is worth about $524 to $1,048, with a fair midpoint near $749.

Sponsorship pricing follows views and engagement, not subscriber count, so a large channel with a quiet video is still only paid for the views that video earns. Brands asking "how much does it cost to sponsor This Week in Startups?" should expect dedicated videos to cost two to three times an integrated mention.

Channel-level deals work differently again. A retainer is an ongoing fee for a set of deliverables each month, not the sum of every slot the channel could sell, so pricing follows published size bands. With 354.0K subscribers, This Week in Startups sits in the Mid-tier (100K-500K subs) band, where retainers typically run $4,000 to $15,000 a month. Niche demand, engagement, cadence across 8 uploads a month and how much of the audience watches each upload decide where in that band a deal lands. Spread back across uploads, that adds about $1,313 of value to each video.

Put simply, This Week in Startups YouTube earnings are estimated at roughly $8,644 to $18,057 per month when ad revenue, one sponsored integrated mention and a retainer are combined, or about $103.7K to $216.7K per year. Channels that publish more sponsored videos, sell merchandise or courses, run memberships, or earn affiliate commissions typically make more than this range.

Net worth estimates for YouTubers like This Week in Startups usually start from several years of this yearly income, minus taxes, team costs and production spend. Treat any This Week in Startups net worth figure as a planning range, not a disclosed number.

This Week in Startups (@startups) is a technology YouTube channel that has published 5,232 videos and accumulated 155,445,229 lifetime views from an audience of 354,000 subscribers. The channel was created in September 2009, which makes it roughly 17 years and 2 months old, and it continues to publish content for viewers interested in technology topics. In the creator's own words: "Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world’s greatest founders, operators, investors, and innovators. Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp Follow Jason: https://linktr.ee/calacanis Follow This Week in Startups on Twitter: https://twitter.com/TWiStartups Subscribe to TWi" Branzly analyses This Week in Startups using public YouTube data so creators, brands and media buyers can understand the channel's size, output and likely earning power before they reach out, benchmark against it, or plan a collaboration.

This Week in Startups has been on YouTube for approximately 17 years and 2 months, starting in September 2009. Across that period the channel has averaged around 308 uploads per year, which gives a useful signal about publishing consistency: channels that maintain a steady cadence typically build stronger session watch time and more predictable sponsorship inventory than channels that upload in bursts. Longevity also matters for advertisers, because an established back catalogue keeps generating views long after each video's launch week. With 5,232 videos in the library, This Week in Startups earns a meaningful share of its monthly views from older content rather than from new uploads alone, and that evergreen tail is one reason estimated revenue for technology channels can stay stable between releases.

This Week in Startups currently has 354,000 subscribers, a figure that places the channel in the established mid-tier tier of YouTube creators. Total channel views stand at 155,445,229, and average views per video sit at approximately 29,710. The ratio of lifetime views to subscribers is about 439.1 views for every subscriber, which indicates a strong reach beyond the subscribed audience, typically driven by search, suggested video placements or Shorts distribution. Branzly estimates recent activity at roughly 226,070 views per month based on the channel's most recent uploads and publishing history, which is the number our ad revenue calculator uses to model earnings.

The most-watched long-form video currently visible for This Week in Startups is "Jensen's Master Plan Is Finally Here..." with 66,345 views. On the Shorts side, "China's Master Plan For Robots" leads with 5,272 views. Top-performing titles are worth studying because they reveal which hooks, formats and topics the algorithm rewards for this audience. For brands, they also show the realistic ceiling of a sponsored placement: a dedicated integration on a channel of this size will usually land somewhere between the average video performance of 29,710 views and the outliers shown above.

Based on an estimated 226,070 monthly views and typical technology CPM ranges, This Week in Startups could earn roughly $768 to $2,305 per month from YouTube ad revenue, or approximately $9,223 to $27,670 per year. These figures reflect the AdSense share only. Most channels of this size also earn from brand sponsorships, affiliate links, memberships, merchandise and product sales, so total creator income is commonly several times the advertising estimate. Sponsorship value is usually priced per view rather than per thousand impressions, and technology audiences typically command above-average rates because of advertiser demand in that vertical.

Branzly classifies This Week in Startups under the Technology category using the channel's description, keywords, topic signals and the language of its best-performing uploads. Category matters more than raw subscriber count when estimating revenue: a technology channel attracts a specific set of advertisers, and CPMs vary widely between verticals such as finance, software, education, gaming and entertainment. The channel lists US as its primary country, which further shapes its CPM because advertiser spend differs sharply between geographies. Public channel keywords include startups, Jason, Calacanis, LAUNCH, this week in startups, technology, tech, venture capital, which supports this classification. Use the Branzly ad revenue, sponsorship and financial freedom calculators to model how a channel like This Week in Startups converts views into monthly income, sponsorship pricing and long-term wealth.

Every figure on this page comes from the public YouTube Data API, refreshed each time This Week in Startups is searched on Branzly. Subscriber counts, view counts and video counts are reported directly by YouTube. Monthly views are an estimate: YouTube does not publish per-month analytics for channels you do not own, so Branzly reconstructs recent performance from the views of the channel's latest uploads, falling back to lifetime views divided by channel age when recent data is sparse. Revenue ranges are modelled estimates, not disclosed earnings, and actual payouts depend on monetisation status, watch time, ad formats, seasonality, audience geography and YouTube's revenue share. Nothing on this page is financial advice, and Branzly is not affiliated with or endorsed by This Week in Startups or YouTube.

Technology channels like This Week in Startups sit in the SaaS / Tech RPM bracket. Advertisers pay more for audiences that buy — finance, business and tech pay the highest rates, while entertainment, gaming and music rely on huge view volume. Seasonality matters too: Q4 ad rates commonly run 30–50% higher than January.

Every figure on this This Week in Startups channel earnings report comes from public YouTube Data API statistics — subscribers, lifetime views, video count and recent upload performance — refreshed when the report is opened. Estimates are modelled, not disclosed income, and not financial advice. Want to test your own assumptions? Open the YouTube money calculator or browse brands that already sponsor similar creators in the sponsors directory.