Branzly
    Stefi Cohen profile picture

    Stefi Cohen

    @steficohenFitnessUnited StatesActive since June 2016
    Subscribers
    206,000
    Total views
    20,172,099
    Videos
    189
    Est. monthly views
    4,347
    Grade
    48,543rd
    SB Rank
    2,427th
    Subscribers Rank
    49,573rd
    Views Rank
    242nd
    US Rank
    48th
    Category Rank

    Stefi Cohen YouTube Channel Earnings Report & Research

    FitnessActive since June 2016.

    Live Stefi Cohen YouTube earnings, subscriber growth and view statistics: 206.0K subscribers, 20.2M lifetime views and an estimated 4.3K views per month.

    2,060
    Subscribers for the last 30 days
    4,347
    Views for the last 30 days
    $6 - $17
    Monthly Estimated Earnings
    $73 - $213
    Yearly Estimated Earnings

    Stefi Cohen channel insights

    Stefi Cohen channel insights are for members

    Unlock top video statistics, subscriber growth, future projections and every keyword this channel ranks for.

    View subscription plans

    Weekly channel metrics

    Members see Stefi Cohen's weekly uploads, views, subscriber growth and engagement score in one chart.

    Weekly performance tracking is locked

    Sign in to unlock

    How much does Stefi Cohen make on YouTube?

    Stefi Cohen YouTube earningsLowMidHigh
    Ad revenue per month$6$12$18
    Sponsorship per video (integrated mention)$1,166$1,665$2,331
    Channel partner retainer per month$6,684$9,549$13,369
    Estimated total per month (1 sponsored video)$7,856$11,226$15,718
    Estimated total per year$94,272$134.7K$188.6K

    YouTube ad earnings only

    Sponsors, retainers, memberships, products and affiliates excluded

    Modelled 90 days

    $38

    Modelled across the latest 90-day period from the channel's estimated monthly views, with cumulative earnings shown from day one to day 90. The graph applies the $2.8 RPM in USD; it excludes sponsors and every other income source, and is not a creator-disclosed payout.

    Stefi Cohen modelled monthly earnings mix

    How the middle estimate is divided across YouTube ads, one integrated sponsorship, and an ongoing channel partnership.

    $11,226modelled per month
    1. YouTube ad revenue0.1%
    2. One integrated sponsorship14.8%
    3. Channel partner retainer85.1%
    #CategoryMonthly valueShare
    1YouTube ad revenue$120.1%
    2One integrated sponsorship$1,66514.8%
    3Channel partner retainer$9,54985.1%

    Planning model only, not disclosed income. The sponsorship slice assumes one sponsored video; the separate ad earnings graph above excludes sponsors and retainers.

    Stefi Cohen is estimated to earn $7,856 to $15,718 a month from ads, one sponsorship and a channel retainer. Test it in the YouTube ad revenue calculator — full methodology below.

    Stefi Cohen YouTube sponsors and brand deals

    We are still scanning Stefi Cohen’s videos for paid-promotion disclosures, sponsor links and transcript mentions. The dedicated sponsorship report updates automatically as new deals are found.

    Open the full Stefi Cohen sponsorship report for every detected brand, sponsored video and estimated deal value.

    View Stefi Cohen sponsors

    Stefi Cohen growth roadmap

    Estimated subscriber growth, upcoming view milestones and the sponsorship tiers this channel is heading towards, based on its current pace.

    Subscribers per month

    +1,140

    About 219,908 subscribers in 12 months

    Views per month

    +4,347

    Growing about 0.3% per month

    Current sponsor tier

    Established creator

    $2,000 - $6,000 per sponsored video

    Next subscriber milestones

    Estimated time to each milestone at the current pace.

    250,000 subscribers~3.1 years

    Mid-tier creator

    500,000 subscribers~16 years

    Premium deals

    1,000,000 subscribers~31 years

    Gold Play Button

    Next view milestones

    Lifetime view targets and when they should land.

    50,000,000 viewsLong term
    100,000,000 viewsLong term
    500,000,000 viewsLong term

    Next sponsorship tiers

    Typical rates brands pay per sponsored video as Stefi Cohen reaches each subscriber tier.

    Mid-tier partner

    $6,000 - $20,000 per video

    From 500,000 subscribers · ~16 years

    Premium partner

    $15,000 - $50,000 per video

    From 1,000,000 subscribers · ~31 years

    Flagship partner

    $40,000 - $150K per video

    From 5,000,000 subscribers · Long term

    Roadmap figures are estimates modelled from public subscriber, view and upload data. They are not financial advice or guaranteed outcomes.

    How much could Stefi Cohen potentially make from channel memberships?

    We found no public sign that Stefi Cohen has the Join button switched on, so the figures below are what memberships could be worth if they were enabled, not money being earned today. What we can do is model it. The sum is simple: estimated paying members × average membership price, less the 30% YouTube keeps on every membership payment.

    Where memberships appear on YouTube

    S

    Stefi Cohen

    206.0K subscribers

    Join£
    This is the Join button, sitting next to Subscribe on Stefi Cohen's channel page. When a viewer clicks it they pick a monthly tier and pay through YouTube. That recurring payment is the membership revenue modelled below.
    Typical tier ladder:$4.99/mo$9.99/mo$24.99/mo
    Stefi Cohen membership earningsLowMidHigh
    Members converting from subscribers0.12%0.24%0.46%
    Estimated paying members249497945
    Average membership price$7.69$7.69$7.69
    Members revenue per month (before YouTube cut)$1,915$3,822$7,267
    Creator keeps after YouTube's 30% cut$1,340$2,675$5,087
    Membership earnings per year$16,084$32,104$61,043

    The working, step by step

    1. Start with a Fitness benchmark conversion of 0.30% of subscribers paying for a membership.
    2. Adjust for audience size: at 206.0K subscribers we apply a 1.15× factor, because very large audiences contain far more passive viewers.
    3. Adjust for loyalty: 4.3K monthly views against that subscriber base gives a 0.7× factor.
    4. That lands on an expected 0.24% conversion, or about 497 paying members. The low case halves it, the high case is roughly double, covering the spread seen across real channels.
    5. Price each member at the blended $7.69 average across a standard tier ladder: $4.99 (70% of members), $9.99 (22% of members), $24.99 (8% of members).
    6. Multiply members by price, then take off YouTube's 30% cut to get what Stefi Cohen actually keeps: $2,675 a month in the mid case, or $32,104 a year.

    Until Stefi Cohen switches the Join button on, membership income is zero regardless of the numbers above. Channels that run members-only videos, Discord perks or loyalty badges usually sit at the high end, while channels that enable memberships and never mention them sit below the low case. These are planning estimates from public data, not disclosed earnings, and not financial advice.

    Stefi Cohen channel history

    Stefi Cohen opened its YouTube channel on 21 June 2016, which makes it 10 years and 5 months old. Across that run it has published 189 videos and collected 20.2M lifetime views. YouTube does not publish historic snapshots, so the year by year split below is modelled from those lifetime totals using a standard growth curve.

    Started

    June 2016

    Years active

    10

    Uploads per year

    19

    Lifetime views

    20.2M

    Growth over time

    Dotted lines and faded bars show a projection for next year based on the current pace, not real figures.

    YearViews that yearTotal viewsSubscribersUploads that yearEstimated ad earnings
    201690.2K90.2K9219(9)$1,514 - $4,435
    2017139.7K229.9K2.3K10(19)$2,347 - $6,875
    2018216.6K446.5K4.6K11(30)$3,638 - $10,656
    2019335.7K782.2K8.0K13(43)$5,640 - $16,517
    2020520.4K1.3M13.3K14(57)$8,742 - $25,601
    2021806.6K2.1M21.5K16(73)$13,550 - $39,682
    20221.3M3.4M34.3K18(91)$21,002 - $61,508
    20231.9M5.3M54.1K20(111)$32,554 - $95,338
    20243.0M8.3M84.8K23(134)$50,459 - $147.8K
    20254.7M13.0M132.3K25(159)$78,212 - $229K
    20267.2M20.2M206.0K30(189)$121.2K - $355K
    2027(projected)7.2M27.4M279.7K30(219)$121.2K - $355K

    The strongest stretch on record is 2026, with an estimated 7.2M views and roughly $121.2K to $355K in ad revenue for the year.

    Past earnings peaks

    These are the biggest performing uploads we can see for Stefi Cohen, with the ad revenue each one is estimated to have generated.

    • She's lifting what most won't attempt #deadlift #gymshorts #fitness

      She's lifting what most won't attempt #deadlift #gymshorts #fitness

      30.6K views · 10 May 2026

      $42 - $125

    • Should you train to failure? #powerlifting #steficohen #fitness

      Should you train to failure? #powerlifting #steficohen #fitness

      25.8K views · 12 July 2026

      $36 - $105

    • Your back can handle deadlifts #gym #fitnessfacts

      Your back can handle deadlifts #gym #fitnessfacts

      20.8K views · 29 May 2026

      $29 - $85

    • The Dumbest Thing People Say To Women Who Lift #motivation

      The Dumbest Thing People Say To Women Who Lift #motivation

      18.0K views · 24 March 2026

      $25 - $73

    • Forget cardio, build muscle instead #fatlosshack #weightlifting

      Forget cardio, build muscle instead #fatlosshack #weightlifting

      15.3K views · 25 April 2026

      $21 - $62

    Lifetime views, subscriber counts and upload dates come straight from YouTube. The yearly split and every earnings figure here are estimates built from public data, not disclosed earnings, and not financial advice.

    Want the full record? See the Stefi Cohen channel history with every report, name change and earnings figure over time.

    Stefi Cohen AdSense monetisation

    Checking…

    Channel tags

    15
    powerliftingstrength trainingfitnessgym motivationweightliftingwomen who liftstrength athletefitness educationtraining tipsexercise sciencesports performancedeadlift trainingsquat trainingstrength coachmuscle building

    Compare Stefi Cohen with another channel

    Put two channels side by side to see subscriber growth, views, upload pace and estimated earnings, with an AI read on what each channel does well.

    How much does a single video earn?

    Paste any YouTube video link - from Stefi Cohen or anyone else - and get an instant ad revenue and sponsorship estimate.

    Stefi Cohen YouTube earnings, income and channel analysis: the full guide

    How much does Stefi Cohen make on YouTube per month?

    To answer how much does Stefi Cohen make, Branzly runs the channel's estimated 4.3K monthly views through the same ad revenue calculator used across the site: a Lifestyle / Vlogs RPM of $1.4-$4.1 from 2026 niche benchmarks, with the headline figure taken at the middle of that range ($2.8), the same RPM used in the home page calculator. That puts Stefi Cohen YouTube ad revenue at roughly $6 to $18 per month, or $73 to $214 per year from AdSense alone.

    RPM is what the channel actually keeps per 1,000 views after YouTube's 45% revenue share, unfilled ad inventory and ad blockers, which is why these Stefi Cohen earnings figures sit far below the advertiser-side CPM quotes you may see elsewhere. Views from Tier 1 countries such as the United States, United Kingdom, Canada and Australia pay the most, while Shorts views pay a fraction of long-form RPM.

    How much does Stefi Cohen charge for a sponsorship?

    On top of ad revenue, we assume one integrated-mention sponsorship per month priced on 106.7K average views per video at a Lifestyle cost-per-view rate of $0.01 with a 1× niche multiplier — the identical model in our sponsorship calculator. That suggests a Stefi Cohen sponsored video is worth about $1,166 to $2,331, with a fair midpoint near $1,665.

    Sponsorship pricing follows views and engagement, not subscriber count, so a large channel with a quiet video is still only paid for the views that video earns. Brands asking "how much does it cost to sponsor Stefi Cohen?" should expect dedicated videos to cost two to three times an integrated mention.

    Stefi Cohen brand deals and channel partner retainers

    Channel-level deals work differently again. A retainer is an ongoing fee for a set of deliverables each month, not the sum of every slot the channel could sell, so pricing follows published size bands. With 206.0K subscribers, Stefi Cohen sits in the Mid-tier (100K-500K subs) band, where retainers typically run $4,000 to $15,000 a month. Niche demand, engagement, cadence across 1 uploads a month and how much of the audience watches each upload decide where in that band a deal lands. Spread back across uploads, that adds about $9,549 of value to each video.

    Stefi Cohen net worth and yearly YouTube income

    Put simply, Stefi Cohen YouTube earnings are estimated at roughly $7,856 to $15,718 per month when ad revenue, one sponsored integrated mention and a retainer are combined, or about $94,272 to $188.6K per year. Channels that publish more sponsored videos, sell merchandise or courses, run memberships, or earn affiliate commissions typically make more than this range.

    Net worth estimates for YouTubers like Stefi Cohen usually start from several years of this yearly income, minus taxes, team costs and production spend. Treat any Stefi Cohen net worth figure as a planning range, not a disclosed number.

    Who is Stefi Cohen on YouTube?

    Stefi Cohen (@steficohen) is a fitness YouTube channel that has published 189 videos and accumulated 20,172,099 lifetime views from an audience of 206,000 subscribers. The channel was created in June 2016, which makes it roughly 10 years and 5 months old, and it continues to publish content for viewers interested in fitness topics. In the creator's own words: "I’m a 27x world record holding powerlifter and the first woman in the history of the sport to deadlift over 4.5 times my bodyweight. Subscribe to my NEW PAGE @DrStefiCohen But there is much more to my story than lifting, lifting is my first competitive love but you will see my love for competition shine in every sport or physical feet that I tackle. I’m also a DPT, doctor of physical therapy a" Branzly analyses Stefi Cohen using public YouTube data so creators, brands and media buyers can understand the channel's size, output and likely earning power before they reach out, benchmark against it, or plan a collaboration.

    How long has Stefi Cohen been active?

    Stefi Cohen has been on YouTube for approximately 10 years and 5 months, starting in June 2016. Across that period the channel has averaged around 19 uploads per year, which gives a useful signal about publishing consistency: channels that maintain a steady cadence typically build stronger session watch time and more predictable sponsorship inventory than channels that upload in bursts. Longevity also matters for advertisers, because an established back catalogue keeps generating views long after each video's launch week. With 189 videos in the library, Stefi Cohen earns a meaningful share of its monthly views from older content rather than from new uploads alone, and that evergreen tail is one reason estimated revenue for fitness channels can stay stable between releases.

    Stefi Cohen subscriber count and audience size

    Stefi Cohen currently has 206,000 subscribers, a figure that places the channel in the established mid-tier tier of YouTube creators. Total channel views stand at 20,172,099, and average views per video sit at approximately 106,731. The ratio of lifetime views to subscribers is about 97.9 views for every subscriber, which indicates an audience that is concentrated in the channel's regular, subscribed viewers. Branzly estimates recent activity at roughly 4,347 views per month based on the channel's most recent uploads and publishing history, which is the number our ad revenue calculator uses to model earnings.

    Most viewed videos and Shorts on Stefi Cohen

    The most-watched long-form video currently visible for Stefi Cohen is "Your back can handle deadlifts #gym #fitnessfacts" with 20,836 views. On the Shorts side, "She's lifting what most won't attempt #deadlift #gymshorts #fitness" leads with 30,586 views. Top-performing titles are worth studying because they reveal which hooks, formats and topics the algorithm rewards for this audience. For brands, they also show the realistic ceiling of a sponsored placement: a dedicated integration on a channel of this size will usually land somewhere between the average video performance of 106,731 views and the outliers shown above.

    Estimated Stefi Cohen YouTube earnings

    Based on an estimated 4,347 monthly views and typical fitness CPM ranges, Stefi Cohen could earn roughly $6 to $17 per month from YouTube ad revenue, or approximately $73 to $213 per year. These figures reflect the AdSense share only. Most channels of this size also earn from brand sponsorships, affiliate links, memberships, merchandise and product sales, so total creator income is commonly several times the advertising estimate. Sponsorship value is usually priced per view rather than per thousand impressions, and fitness audiences typically command mid-range rates because of advertiser demand in that vertical.

    What niche and category is Stefi Cohen in?

    Branzly classifies Stefi Cohen under the Fitness category using the channel's description, keywords, topic signals and the language of its best-performing uploads. Category matters more than raw subscriber count when estimating revenue: a fitness channel attracts a specific set of advertisers, and CPMs vary widely between verticals such as finance, software, education, gaming and entertainment. The channel lists US as its primary country, which further shapes its CPM because advertiser spend differs sharply between geographies. Public channel keywords include powerlifting, strength training, fitness, gym motivation, weightlifting, women who lift, strength athlete, fitness education, which supports this classification. Use the Branzly ad revenue, sponsorship and financial freedom calculators to model how a channel like Stefi Cohen converts views into monthly income, sponsorship pricing and long-term wealth.

    How these numbers are produced

    Every figure on this page comes from the public YouTube Data API, refreshed each time Stefi Cohen is searched on Branzly. Subscriber counts, view counts and video counts are reported directly by YouTube. Monthly views are an estimate: YouTube does not publish per-month analytics for channels you do not own, so Branzly reconstructs recent performance from the views of the channel's latest uploads, falling back to lifetime views divided by channel age when recent data is sparse. Revenue ranges are modelled estimates, not disclosed earnings, and actual payouts depend on monetisation status, watch time, ad formats, seasonality, audience geography and YouTube's revenue share. Nothing on this page is financial advice, and Branzly is not affiliated with or endorsed by Stefi Cohen or YouTube.

    Fitness YouTube RPM and CPM explained

    Fitness channels like Stefi Cohen sit in the Lifestyle / Vlogs RPM bracket. Advertisers pay more for audiences that buy — finance, business and tech pay the highest rates, while entertainment, gaming and music rely on huge view volume. Seasonality matters too: Q4 ad rates commonly run 30–50% higher than January.

    How Branzly estimates Stefi Cohen YouTube earnings

    Every figure on this Stefi Cohen channel earnings report comes from public YouTube Data API statistics — subscribers, lifetime views, video count and recent upload performance — refreshed when the report is opened. Estimates are modelled, not disclosed income, and not financial advice. Want to test your own assumptions? Open the YouTube money calculator or browse brands that already sponsor similar creators in the sponsors directory.

    Estimates only - not financial advice. Branzly is not affiliated with YouTube.

    Stefi Cohen YouTube earnings and subscriber growth: quick answers

    How much does Stefi Cohen earn on YouTube?

    Branzly estimates Stefi Cohen YouTube earnings at roughly $6 to $17 per month, or about $73 to $213 per year from advertising, based on an estimated 4,347 monthly views and typical fitness CPM rates. Sponsorships, affiliate income and merchandise are not included and often exceed ad revenue.

    What is the Stefi Cohen YouTube subscriber growth rate?

    Stefi Cohen has 206,000 subscribers since launching in June 2016. That averages about 20,600 new subscribers per year, or roughly 56 per day across the channel's lifetime. Recent momentum is modelled in the Future projection tab above, where you can adjust the monthly growth assumption yourself.

    How many views does Stefi Cohen get per month?

    Branzly estimates 4,347 views per month for Stefi Cohen, reconstructed from the performance of its most recent uploads. Lifetime views stand at 20,172,099 across 189 videos, averaging about 106,731 views per video.

    What is the most viewed Stefi Cohen video?

    The most viewed video currently visible for Stefi Cohen is "Your back can handle deadlifts #gym #fitnessfacts" with 20,836 views.

    How much should a brand pay to sponsor Stefi Cohen?

    Sponsorship pricing follows views rather than subscribers. With around 106,731 views per video, a dedicated integration on Stefi Cohen would typically be priced on a cost-per-view basis for the fitness niche. Use the Branzly sponsorship rate calculator to model low, fair and premium rates.

    Researching Stefi Cohen YouTube earnings, Stefi Cohen YouTube subscriber growth, Stefi Cohen YouTube income per month, how much does Stefi Cohen make on YouTube? Every figure here is refreshed from the public YouTube Data API each time this report is opened.

    Turn Stefi Cohen's income into financial freedom

    We have prefilled the monthly income with the estimate on this page. Change the savings rate and see how quickly that income buys the freedom to stop working, using the 4 percent rule.

    $
    %
    %
    Freedom number
    $90,000
    Invested each month
    $200
    Freedom age
    50
    Passive income then
    $300/mo

    Saving 40 percent of that income reaches the freedom number in about 20 years, around age 50.

    Open the full financial freedom calculator

    Projections are estimates that ignore tax, inflation and market swings, and they are not financial advice.

    Done for you

    Get expert help growing your channel

    Channel strategy, packaging and growth, influencer marketing and full management.

    IRM Suite

    Turn research into outreach

    Track every creator with live metrics and draft the outreach email for you.

    Research this channel further

    Price a sponsored slot, check a single video, or see which brands already pay creators like Stefi Cohen.