toka -暮らしの記録- YouTube Channel Earnings Report & Research

To answer how much does toka -暮らしの記録- make, Branzly runs the channel's estimated 389.4K monthly views through the same ad revenue calculator used across the site: a Lifestyle / Vlogs RPM of $1.4-$4.1 from 2026 niche benchmarks, with the headline figure taken at the middle of that range ($2.8), the same RPM used in the home page calculator. That puts toka -暮らしの記録- YouTube ad revenue at roughly $545 to $1,596 per month, or $6,541 to $19,156 per year from AdSense alone.

RPM is what the channel actually keeps per 1,000 views after YouTube's 45% revenue share, unfilled ad inventory and ad blockers, which is why these toka -暮らしの記録- earnings figures sit far below the advertiser-side CPM quotes you may see elsewhere. Views from Tier 1 countries such as the United States, United Kingdom, Canada and Australia pay the most, while Shorts views pay a fraction of long-form RPM.

On top of ad revenue, we assume one integrated-mention sponsorship per month priced on 244.8K average views per video at a Lifestyle cost-per-view rate of $0.01 with a 1× niche multiplier — the identical model in our sponsorship calculator. That suggests a toka -暮らしの記録- sponsored video is worth about $2,673 to $5,347, with a fair midpoint near $3,819.

Sponsorship pricing follows views and engagement, not subscriber count, so a large channel with a quiet video is still only paid for the views that video earns. Brands asking "how much does it cost to sponsor toka -暮らしの記録-?" should expect dedicated videos to cost two to three times an integrated mention.

Channel-level deals work differently again. A retainer is an ongoing fee for a set of deliverables each month, not the sum of every slot the channel could sell, so pricing follows published size bands. With 700.0K subscribers, toka -暮らしの記録- sits in the Large (500K-1M subs) band, where retainers typically run $10,000 to $22,000 a month. Niche demand, engagement, cadence across 2 uploads a month and how much of the audience watches each upload decide where in that band a deal lands. Spread back across uploads, that adds about $8,139 of value to each video.

Put simply, toka -暮らしの記録- YouTube earnings are estimated at roughly $14,613 to $28,943 per month when ad revenue, one sponsored integrated mention and a retainer are combined, or about $175.4K to $347.3K per year. Channels that publish more sponsored videos, sell merchandise or courses, run memberships, or earn affiliate commissions typically make more than this range.

Net worth estimates for YouTubers like toka -暮らしの記録- usually start from several years of this yearly income, minus taxes, team costs and production spend. Treat any toka -暮らしの記録- net worth figure as a planning range, not a disclosed number.

toka -暮らしの記録- (@tokanokiroku) is a lifestyle YouTube channel that has published 192 videos and accumulated 47,003,941 lifetime views from an audience of 700,000 subscribers. It continues to publish content for viewers interested in lifestyle topics. In the creator's own words: "平凡な日常に、ひとさじの魔法を🥄 – A little bit of magic in everyday life – 作って、食べて、整える暮らしの記録。 土曜日の朝にvlogを更新しています📺 Instagram @tokanokiroku X ＠tokanokiroku 著書📚 『おうちを楽しむマイルーティン』(WANIBOOKS) 『世界一居心地のいい部屋の作り方』(KADOKAWA) 『おうちにある100の幸せ』(WANIBOOKS) 『20代を心ゆたかに過ごすための習慣』（ナツメ社） 2026/10/29発売『すてきな魔法使いになるための計画』（世界文化社）" Branzly analyses toka -暮らしの記録- using public YouTube data so creators, brands and media buyers can understand the channel's size, output and likely earning power before they reach out, benchmark against it, or plan a collaboration.

toka -暮らしの記録- currently has 700,000 subscribers, a figure that places the channel in the established mid-tier tier of YouTube creators. Total channel views stand at 47,003,941, and average views per video sit at approximately 244,812. The ratio of lifetime views to subscribers is about 67.1 views for every subscriber, which indicates an audience that is concentrated in the channel's regular, subscribed viewers. Branzly estimates recent activity at roughly 389,359 views per month based on the channel's most recent uploads and publishing history, which is the number our ad revenue calculator uses to model earnings.

The most-watched long-form video currently visible for toka -暮らしの記録- is "雨続きの日々、少しずつ秋支度🍂｜鰯缶トマトカレーとキッチンリセット｜朝ごはんの水彩お絵描き" with 553,752 views. On the Shorts side, "ゆったり過ごす休日の朝☕️｜朝ごはんとお絵描きのミニvlog" leads with 55,594 views. Top-performing titles are worth studying because they reveal which hooks, formats and topics the algorithm rewards for this audience. For brands, they also show the realistic ceiling of a sponsored placement: a dedicated integration on a channel of this size will usually land somewhere between the average video performance of 244,812 views and the outliers shown above.

Based on an estimated 389,359 monthly views and typical lifestyle CPM ranges, toka -暮らしの記録- could earn roughly $545 to $1,596 per month from YouTube ad revenue, or approximately $6,541 to $19,156 per year. These figures reflect the AdSense share only. Most channels of this size also earn from brand sponsorships, affiliate links, memberships, merchandise and product sales, so total creator income is commonly several times the advertising estimate. Sponsorship value is usually priced per view rather than per thousand impressions, and lifestyle audiences typically command mid-range rates because of advertiser demand in that vertical.

Branzly classifies toka -暮らしの記録- under the Lifestyle category using the channel's description, keywords, topic signals and the language of its best-performing uploads. Category matters more than raw subscriber count when estimating revenue: a lifestyle channel attracts a specific set of advertisers, and CPMs vary widely between verticals such as finance, software, education, gaming and entertainment. The channel lists JP as its primary country, which further shapes its CPM because advertiser spend differs sharply between geographies. Public channel keywords include vlog, 日常, toka, とかさん, 暮らし, 料理, レシピ, 生活, which supports this classification. Use the Branzly ad revenue, sponsorship and financial freedom calculators to model how a channel like toka -暮らしの記録- converts views into monthly income, sponsorship pricing and long-term wealth.

Every figure on this page comes from the public YouTube Data API, refreshed each time toka -暮らしの記録- is searched on Branzly. Subscriber counts, view counts and video counts are reported directly by YouTube. Monthly views are an estimate: YouTube does not publish per-month analytics for channels you do not own, so Branzly reconstructs recent performance from the views of the channel's latest uploads, falling back to lifetime views divided by channel age when recent data is sparse. Revenue ranges are modelled estimates, not disclosed earnings, and actual payouts depend on monetisation status, watch time, ad formats, seasonality, audience geography and YouTube's revenue share. Nothing on this page is financial advice, and Branzly is not affiliated with or endorsed by toka -暮らしの記録- or YouTube.

Lifestyle channels like toka -暮らしの記録- sit in the Lifestyle / Vlogs RPM bracket. Advertisers pay more for audiences that buy — finance, business and tech pay the highest rates, while entertainment, gaming and music rely on huge view volume. Seasonality matters too: Q4 ad rates commonly run 30–50% higher than January.

Every figure on this toka -暮らしの記録- channel earnings report comes from public YouTube Data API statistics — subscribers, lifetime views, video count and recent upload performance — refreshed when the report is opened. Estimates are modelled, not disclosed income, and not financial advice. Want to test your own assumptions? Open the YouTube money calculator or browse brands that already sponsor similar creators in the sponsors directory.