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    TopNotch profile picture

    TopNotch

    @topnotchnlMusicNetherlandsActive since December 2006
    Subscribers
    1,880,000
    Total views
    3,467,076,607
    Videos
    4,584
    Est. monthly views
    41,283
    Grade
    5,319th
    SB Rank
    265th
    Subscribers Rank
    288th
    Views Rank
    26th
    US Rank
    5th
    Category Rank

    TopNotch YouTube Channel Earnings Report & Research

    MusicActive since December 2006.

    Live TopNotch YouTube earnings, subscriber growth and view statistics: 1.9M subscribers, 3.5B lifetime views and an estimated 41.3K views per month.

    18,800
    Subscribers for the last 30 days
    41,283
    Views for the last 30 days
    $28 - $111
    Monthly Estimated Earnings
    $346 - $1,337
    Yearly Estimated Earnings

    TopNotch channel insights

    TopNotch channel insights are for members

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    Weekly channel metrics

    Members see TopNotch's weekly uploads, views, subscriber growth and engagement score in one chart.

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    How much does TopNotch make on YouTube?

    TopNotch YouTube earningsLowMidHigh
    Ad revenue per month$29$70$111
    Sponsorship per video (integrated mention)$5,083$7,261$10,165
    Channel partner retainer per month$19,049$27,213$38,098
    Estimated total per month (1 sponsored video)$24,160$34,544$48,374
    Estimated total per year$289.9K$414.5K$580.5K

    YouTube ad earnings only

    Sponsors, retainers, memberships, products and affiliates excluded

    Modelled 90 days

    $217

    Modelled across the latest 90-day period from the channel's estimated monthly views, with cumulative earnings shown from day one to day 90. The graph applies the $1.7 RPM in USD; it excludes sponsors and every other income source, and is not a creator-disclosed payout.

    TopNotch modelled monthly earnings mix

    How the middle estimate is divided across YouTube ads, one integrated sponsorship, and an ongoing channel partnership.

    $34,544modelled per month
    1. YouTube ad revenue0.2%
    2. One integrated sponsorship21.0%
    3. Channel partner retainer78.8%
    #CategoryMonthly valueShare
    1YouTube ad revenue$700.2%
    2One integrated sponsorship$7,26121.0%
    3Channel partner retainer$27,21378.8%

    Planning model only, not disclosed income. The sponsorship slice assumes one sponsored video; the separate ad earnings graph above excludes sponsors and retainers.

    TopNotch is estimated to earn $24,160 to $48,374 a month from ads, one sponsorship and a channel retainer. Test it in the YouTube ad revenue calculator — full methodology below.

    TopNotch growth roadmap

    Estimated subscriber growth, upcoming view milestones and the sponsorship tiers this channel is heading towards, based on its current pace.

    Subscribers per month

    +6,753

    About 1,962,387 subscribers in 12 months

    Views per month

    +41,283

    Growing about 0.3% per month

    Current sponsor tier

    Premium partner

    $15,000 - $50,000 per sponsored video

    Next subscriber milestones

    Estimated time to each milestone at the current pace.

    5,000,000 subscribers~24 years

    Household name

    10,000,000 subscribers~43 years

    Diamond Play Button

    25,000,000 subscribersLong term

    Global reach

    Next view milestones

    Lifetime view targets and when they should land.

    5,000,000,000 viewsLong term
    10,000,000,000 viewsLong term
    50,000,000,000 viewsLong term

    Next sponsorship tiers

    Typical rates brands pay per sponsored video as TopNotch reaches each subscriber tier.

    Flagship partner

    $40,000 - $150K per video

    From 5,000,000 subscribers · ~24 years

    Campaign headliner

    $100K - $300K per video

    From 10,000,000 subscribers · ~43 years

    Roadmap figures are estimates modelled from public subscriber, view and upload data. They are not financial advice or guaranteed outcomes.

    How much could TopNotch potentially make from channel memberships?

    We found no public sign that TopNotch has the Join button switched on, so the figures below are what memberships could be worth if they were enabled, not money being earned today. What we can do is model it. The sum is simple: estimated paying members × average membership price, less the 30% YouTube keeps on every membership payment.

    Where memberships appear on YouTube

    T

    TopNotch

    1.9M subscribers

    Join£
    This is the Join button, sitting next to Subscribe on TopNotch's channel page. When a viewer clicks it they pick a monthly tier and pay through YouTube. That recurring payment is the membership revenue modelled below.
    Typical tier ladder:$4.99/mo$9.99/mo$24.99/mo
    TopNotch membership earningsLowMidHigh
    Members converting from subscribers0.08%0.17%0.32%
    Estimated paying members1,5793,1586,001
    Average membership price$7.69$7.69$7.69
    Members revenue per month (before YouTube cut)$12,143$24,285$46,148
    Creator keeps after YouTube's 30% cut$8,500$17,000$32,303
    Membership earnings per year$102K$204K$387.6K

    The working, step by step

    1. Start with a Music benchmark conversion of 0.30% of subscribers paying for a membership.
    2. Adjust for audience size: at 1.9M subscribers we apply a 0.8× factor, because very large audiences contain far more passive viewers.
    3. Adjust for loyalty: 41.3K monthly views against that subscriber base gives a 0.7× factor.
    4. That lands on an expected 0.17% conversion, or about 3,158 paying members. The low case halves it, the high case is roughly double, covering the spread seen across real channels.
    5. Price each member at the blended $7.69 average across a standard tier ladder: $4.99 (70% of members), $9.99 (22% of members), $24.99 (8% of members).
    6. Multiply members by price, then take off YouTube's 30% cut to get what TopNotch actually keeps: $17,000 a month in the mid case, or $204K a year.

    Until TopNotch switches the Join button on, membership income is zero regardless of the numbers above. Channels that run members-only videos, Discord perks or loyalty badges usually sit at the high end, while channels that enable memberships and never mention them sit below the low case. These are planning estimates from public data, not disclosed earnings, and not financial advice.

    TopNotch channel history

    TopNotch opened its YouTube channel on 6 December 2006, which makes it 19 years and 11 months old. Across that run it has published 4.6K videos and collected 3.5B lifetime views. YouTube does not publish historic snapshots, so the year by year split below is modelled from those lifetime totals using a standard growth curve.

    Started

    December 2006

    Years active

    19

    Uploads per year

    241

    Lifetime views

    3.5B

    Growth over time

    Dotted lines and faded bars show a projection for next year based on the current pace, not real figures.

    YearViews that yearTotal viewsSubscribersUploads that yearEstimated ad earnings
    2006192.0K192.0K10456(56)$1,613 - $6,222
    2007297.7K489.7K26663(119)$2,500 - $9,644
    2008461.4K951.1K51670(189)$3,875 - $14,949
    2009715.2K1.7M90479(268)$6,007 - $23,170
    20101.1M2.8M1.5K88(356)$9,311 - $35,915
    20111.7M4.5M2.4K99(455)$14,432 - $55,668
    20122.7M7.2M3.9K111(566)$22,370 - $86,285
    20134.1M11.3M6.1K124(690)$34,674 - $133.7K
    20146.4M17.7M9.6K139(829)$53,744 - $207.3K
    20159.9M27.6M15.0K156(985)$83,304 - $321.3K
    201615.4M43.0M23.3K174(1.2K)$129.1K - $498K
    201723.8M66.8M36.2K195(1.4K)$200.1K - $772K
    201836.9M103.7M56.2K219(1.6K)$310.2K - $1.2M
    201957.2M161.0M87.3K245(1.8K)$480.8K - $1.9M
    202088.7M249.7M135.4K274(2.1K)$745.3K - $2.9M
    2021137.5M387.2M210.0K307(2.4K)$1.2M - $4.5M
    2022213.2M600.4M325.6K344(2.7K)$1.8M - $6.9M
    2023330.4M930.8M504.7K385(3.1K)$2.8M - $10.7M
    2024512.1M1.4B782.4K431(3.6K)$4.3M - $16.6M
    2025793.8M2.2B1.2M483(4.0K)$6.7M - $25.7M
    20261.2B3.5B1.9M542(4.6K)$10.3M - $39.9M
    2027(projected)1.2B4.7B2.5M542(5.1K)$10.3M - $39.9M

    The strongest stretch on record is 2026, with an estimated 1.2B views and roughly $10.3M to $39.9M in ad revenue for the year.

    Past earnings peaks

    These are the biggest performing uploads we can see for TopNotch, with the ad revenue each one is estimated to have generated.

    • Dumfries represent Rotterdam tijdens Real Madrid interview

      Dumfries represent Rotterdam tijdens Real Madrid interview

      64.1K views · 29 July 2026

      $44 - $172

    • Young Ellens - Pump It Up (prod. Emage)

      Young Ellens - Pump It Up (prod. Emage)

      55.4K views · 21 August 2026

      $38 - $149

    • Burna Boy linked-up met Frenna & Jonna 🔥

      Burna Boy linked-up met Frenna & Jonna 🔥

      48.5K views · 23 July 2026

      $33 - $130

    • Ik ben heel erg benieuwd naar de tune tho 👀

      Ik ben heel erg benieuwd naar de tune tho 👀

      48.0K views · 29 June 2026

      $33 - $129

    • Fraasie over zijn 'van wie is deze beat?'

      Fraasie over zijn 'van wie is deze beat?'

      47.7K views · 1 June 2026

      $33 - $128

    Lifetime views, subscriber counts and upload dates come straight from YouTube. The yearly split and every earnings figure here are estimates built from public data, not disclosed earnings, and not financial advice.

    Want the full record? See the TopNotch channel history with every report, name change and earnings figure over time.

    TopNotch AdSense monetisation

    Checking…

    Channel tags

    15
    topnotchtopnotchhiphoprapNederlandnetherlandsTop NotchRonnie FlexLil KleineFrennaSFBSBMGLatifahLijpe

    Compare TopNotch with another channel

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    TopNotch YouTube earnings, income and channel analysis: the full guide

    How much does TopNotch make on YouTube per month?

    To answer how much does TopNotch make, Branzly runs the channel's estimated 41.3K monthly views through the same ad revenue calculator used across the site: a Entertainment RPM of $0.7-$2.7 from 2026 niche benchmarks, with the headline figure taken at the middle of that range ($1.7), the same RPM used in the home page calculator. That puts TopNotch YouTube ad revenue at roughly $29 to $111 per month, or $347 to $1,338 per year from AdSense alone.

    RPM is what the channel actually keeps per 1,000 views after YouTube's 45% revenue share, unfilled ad inventory and ad blockers, which is why these TopNotch earnings figures sit far below the advertiser-side CPM quotes you may see elsewhere. Views from Tier 1 countries such as the United States, United Kingdom, Canada and Australia pay the most, while Shorts views pay a fraction of long-form RPM.

    How much does TopNotch charge for a sponsorship?

    On top of ad revenue, we assume one integrated-mention sponsorship per month priced on 756.3K average views per video at a Gaming / Entertainment cost-per-view rate of $0.01 with a 0.8× niche multiplier — the identical model in our sponsorship calculator. That suggests a TopNotch sponsored video is worth about $5,083 to $10,165, with a fair midpoint near $7,261.

    Sponsorship pricing follows views and engagement, not subscriber count, so a large channel with a quiet video is still only paid for the views that video earns. Brands asking "how much does it cost to sponsor TopNotch?" should expect dedicated videos to cost two to three times an integrated mention.

    TopNotch brand deals and channel partner retainers

    Channel-level deals work differently again. A retainer is an ongoing fee for a set of deliverables each month, not the sum of every slot the channel could sell, so pricing follows published size bands. With 1.9M subscribers, TopNotch sits in the Macro (1M-5M subs) band, where retainers typically run $18,000 to $40,000 a month. Niche demand, engagement, cadence across 1 uploads a month and how much of the audience watches each upload decide where in that band a deal lands. Spread back across uploads, that adds about $27,213 of value to each video.

    TopNotch net worth and yearly YouTube income

    Put simply, TopNotch YouTube earnings are estimated at roughly $24,160 to $48,374 per month when ad revenue, one sponsored integrated mention and a retainer are combined, or about $289.9K to $580.5K per year. Channels that publish more sponsored videos, sell merchandise or courses, run memberships, or earn affiliate commissions typically make more than this range.

    Net worth estimates for YouTubers like TopNotch usually start from several years of this yearly income, minus taxes, team costs and production spend. Treat any TopNotch net worth figure as a planning range, not a disclosed number.

    Who is TopNotch on YouTube?

    TopNotch (@topnotchnl) is a music YouTube channel that has published 4,584 videos and accumulated 3,467,076,607 lifetime views from an audience of 1,880,000 subscribers. The channel was created in December 2006, which makes it roughly 19 years and 11 months old, and it continues to publish content for viewers interested in music topics. In the creator's own words: "De #1 sinds 1995 🏆 Top Notch Music B.V. Amsterdam info@tnna.nl Top Notch Music B.V. heeft zich geregistreerd bij het Commisariaat voor de Media en staat onder haar toezicht." Branzly analyses TopNotch using public YouTube data so creators, brands and media buyers can understand the channel's size, output and likely earning power before they reach out, benchmark against it, or plan a collaboration.

    How long has TopNotch been active?

    TopNotch has been on YouTube for approximately 19 years and 11 months, starting in December 2006. Across that period the channel has averaged around 241 uploads per year, which gives a useful signal about publishing consistency: channels that maintain a steady cadence typically build stronger session watch time and more predictable sponsorship inventory than channels that upload in bursts. Longevity also matters for advertisers, because an established back catalogue keeps generating views long after each video's launch week. With 4,584 videos in the library, TopNotch earns a meaningful share of its monthly views from older content rather than from new uploads alone, and that evergreen tail is one reason estimated revenue for music channels can stay stable between releases.

    TopNotch subscriber count and audience size

    TopNotch currently has 1,880,000 subscribers, a figure that places the channel in the million-subscriber tier of YouTube creators. Total channel views stand at 3,467,076,607, and average views per video sit at approximately 756,343. The ratio of lifetime views to subscribers is about 1844.2 views for every subscriber, which indicates a strong reach beyond the subscribed audience, typically driven by search, suggested video placements or Shorts distribution. Branzly estimates recent activity at roughly 41,283 views per month based on the channel's most recent uploads and publishing history, which is the number our ad revenue calculator uses to model earnings.

    Most viewed videos and Shorts on TopNotch

    The most-watched long-form video currently visible for TopNotch is "Young Ellens - Pump It Up (prod. Emage)" with 55,353 views. On the Shorts side, "Dumfries represent Rotterdam tijdens Real Madrid interview" leads with 64,074 views. Top-performing titles are worth studying because they reveal which hooks, formats and topics the algorithm rewards for this audience. For brands, they also show the realistic ceiling of a sponsored placement: a dedicated integration on a channel of this size will usually land somewhere between the average video performance of 756,343 views and the outliers shown above.

    Estimated TopNotch YouTube earnings

    Based on an estimated 41,283 monthly views and typical music CPM ranges, TopNotch could earn roughly $28 to $111 per month from YouTube ad revenue, or approximately $346 to $1,337 per year. These figures reflect the AdSense share only. Most channels of this size also earn from brand sponsorships, affiliate links, memberships, merchandise and product sales, so total creator income is commonly several times the advertising estimate. Sponsorship value is usually priced per view rather than per thousand impressions, and music audiences typically command mid-range rates because of advertiser demand in that vertical.

    What niche and category is TopNotch in?

    Branzly classifies TopNotch under the Music category using the channel's description, keywords, topic signals and the language of its best-performing uploads. Category matters more than raw subscriber count when estimating revenue: a music channel attracts a specific set of advertisers, and CPMs vary widely between verticals such as finance, software, education, gaming and entertainment. The channel lists NL as its primary country, which further shapes its CPM because advertiser spend differs sharply between geographies. Public channel keywords include top, notch, topnotch, hiphop, rap, Nederland, netherlands, Top Notch, which supports this classification. Use the Branzly ad revenue, sponsorship and financial freedom calculators to model how a channel like TopNotch converts views into monthly income, sponsorship pricing and long-term wealth.

    How these numbers are produced

    Every figure on this page comes from the public YouTube Data API, refreshed each time TopNotch is searched on Branzly. Subscriber counts, view counts and video counts are reported directly by YouTube. Monthly views are an estimate: YouTube does not publish per-month analytics for channels you do not own, so Branzly reconstructs recent performance from the views of the channel's latest uploads, falling back to lifetime views divided by channel age when recent data is sparse. Revenue ranges are modelled estimates, not disclosed earnings, and actual payouts depend on monetisation status, watch time, ad formats, seasonality, audience geography and YouTube's revenue share. Nothing on this page is financial advice, and Branzly is not affiliated with or endorsed by TopNotch or YouTube.

    Music YouTube RPM and CPM explained

    Music channels like TopNotch sit in the Entertainment RPM bracket. Advertisers pay more for audiences that buy — finance, business and tech pay the highest rates, while entertainment, gaming and music rely on huge view volume. Seasonality matters too: Q4 ad rates commonly run 30–50% higher than January.

    How Branzly estimates TopNotch YouTube earnings

    Every figure on this TopNotch channel earnings report comes from public YouTube Data API statistics — subscribers, lifetime views, video count and recent upload performance — refreshed when the report is opened. Estimates are modelled, not disclosed income, and not financial advice. Want to test your own assumptions? Open the YouTube money calculator or browse brands that already sponsor similar creators in the sponsors directory.

    Estimates only - not financial advice. Branzly is not affiliated with YouTube.

    TopNotch YouTube earnings and subscriber growth: quick answers

    How much does TopNotch earn on YouTube?

    Branzly estimates TopNotch YouTube earnings at roughly $28 to $111 per month, or about $346 to $1,337 per year from advertising, based on an estimated 41,283 monthly views and typical music CPM rates. Sponsorships, affiliate income and merchandise are not included and often exceed ad revenue.

    What is the TopNotch YouTube subscriber growth rate?

    TopNotch has 1,880,000 subscribers since launching in December 2006. That averages about 98,947 new subscribers per year, or roughly 271 per day across the channel's lifetime. Recent momentum is modelled in the Future projection tab above, where you can adjust the monthly growth assumption yourself.

    How many views does TopNotch get per month?

    Branzly estimates 41,283 views per month for TopNotch, reconstructed from the performance of its most recent uploads. Lifetime views stand at 3,467,076,607 across 4,584 videos, averaging about 756,343 views per video.

    What is the most viewed TopNotch video?

    The most viewed video currently visible for TopNotch is "Young Ellens - Pump It Up (prod. Emage)" with 55,353 views.

    How much should a brand pay to sponsor TopNotch?

    Sponsorship pricing follows views rather than subscribers. With around 756,343 views per video, a dedicated integration on TopNotch would typically be priced on a cost-per-view basis for the music niche. Use the Branzly sponsorship rate calculator to model low, fair and premium rates.

    Researching TopNotch YouTube earnings, TopNotch YouTube subscriber growth, TopNotch YouTube income per month, how much does TopNotch make on YouTube? Every figure here is refreshed from the public YouTube Data API each time this report is opened.

    Turn TopNotch's income into financial freedom

    We have prefilled the monthly income with the estimate on this page. Change the savings rate and see how quickly that income buys the freedom to stop working, using the 4 percent rule.

    $
    %
    %
    Freedom number
    $90,000
    Invested each month
    $200
    Freedom age
    50
    Passive income then
    $300/mo

    Saving 40 percent of that income reaches the freedom number in about 20 years, around age 50.

    Open the full financial freedom calculator

    Projections are estimates that ignore tax, inflation and market swings, and they are not financial advice.

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