How much does a YouTube channel with 100K subscribers make? 2026 data from 653 channels

As of 1 November 2026, a YouTube channel with about 100,000 subscribers typically gets around 138,000 views a month, which works out to roughly $235 to $1,523 a month in ad revenue depending on its niche. That figure comes from the 653 channels with 90,000 to 110,000 subscribers that Branzly tracks.

Niche matters far more than subscriber count. The median finance channel at this size earns an estimated $1,626 a month from ads, while the median lifestyle channel earns about $228. The table below shows the estimate for each of the largest niches.

How much a 100K subscriber YouTube channel makes, by niche

Gaming and entertainment channels at this size get more views than finance channels, about 215,000 and 190,000 a month against 148,000. They still earn less, because advertisers pay far less to reach those audiences. At the midpoint of each range, a finance view is worth more than six times an entertainment view.

The spread is wide

The median hides a big range. A quarter of the 653 channels get fewer than about 48,000 views a month, and a quarter get more than about 338,000. At the entertainment midpoint that is $81 a month at the low end and $574 at the high end. At the finance midpoint it is $526 and $3,714.

Activity is part of the gap. Only 131 of the 653 channels had uploaded in the 30 days before their last Branzly refresh, and 580 had uploaded in the last 90 days. The median channel that had posted in the last 30 days got about 166,000 views a month, against about 110,000 for channels that had not posted in 90 days.

Long videos make up most of the output at this size. On average, 76% of recent uploads from these channels were long-form, which matters because Shorts pay far less per view. Our guide to Shorts monetisation explains the gap.

Niches outside the table

Some smaller niches get far more views at this size. The 28 sports channels with about 100,000 subscribers have a median of about 523,000 views a month, the highest of any niche and nearly four times the overall median. Food (14 channels) sits at about 245,000 and travel (25 channels) at about 227,000. Music channels (43) get about 130,000.

We have not put dollar figures on these niches here, because the samples are small and their pay depends heavily on audience country. Branzly's forecaster applies a higher multiplier to Tier 1 audiences such as the US, UK, Canada and Australia, so two channels with the same views can earn very different amounts. The YouTube CPM rates by niche guide covers the advertiser side.

Faceless channels are rare at this size in our data: only 5 of the 653 are flagged as faceless.

Real channels near 100,000 subscribers

These channels were active in the last 30 days and sit close to the typical view count for this size. Estimates use the midpoint RPM for each niche.

Paulie Esther and Rick Orford have almost the same monthly views, about 240,000 and 238,000, yet the finance channel's estimated ad revenue is more than three times higher.

Sponsorships at 100K subscribers

Ads are only part of the income. Branzly has detected 4,157 sponsor mentions in videos from 185 channels that had 90,000 to 110,000 subscribers when the video was scanned.

Most are affiliate links: 4,052 of them, with a median estimated value of $93 each. Paid integrations, where the creator reads an ad inside the video, are much rarer. We found 93 across 49 channels, with a median estimated value of $564 and a middle range of $253 to $1,253. One paid integration a month at the median would add about $6,800 a year, more than a median education channel earns from ads.

Sponsor fees follow views more than subscribers. Our sponsorship rates by niche and subscriber count guide shows how fees change across sizes.

How we got these numbers

We took every channel in Branzly's full report set (29,507 channels) with between 90,000 and 110,000 public subscribers on 1 November 2026, which gave 653 channels after removing hidden counts. Subscriber counts are the latest public figures Branzly holds. Branzly estimates each channel's monthly views from its recent uploads and their view counts. Ad revenue is monthly views times the niche RPM range that Branzly channel reports use: the low and high ends of the range, and the midpoint for the headline figure. Niches with fewer than 25 channels at this size are left out of the first table.

These are modelled estimates, not disclosed earnings. Real RPM depends on audience country, the share of Shorts, season and whether a video is made for kids, so a single channel can sit well outside its niche range. Sponsorship values come from Branzly's sponsor detection on video descriptions and transcripts, and each value is an estimate based on the video's views. YouTube rounds public subscriber counts to three significant figures.

What to do with this

1. Look up your channel on Branzly and compare its monthly views with the median for your niche in the table above.
2. Replace the niche benchmark with your own RPM from YouTube Studio in the ad revenue forecaster to get a figure for your audience.
3. Price sponsorships from views, not subscribers. The sponsorship calculator gives a fee from your recent average views.
4. Find brands that already pay channels your size in the small channel sponsors list.
5. Keep uploading. Channels at this size that posted in the last 30 days got about 50% more monthly views than channels that had not posted in 90 days.

For a finance breakdown at every size, see how much finance YouTubers make, or run any channel through the YouTube earnings calculator.