NordVPN YouTube sponsorships: 1,399 deals, 361 channels and about $13.6 million in estimated value

As of 1 November 2026, Branzly has detected 1,399 NordVPN sponsorships on YouTube across 361 channels, the most recent published on 30 October 2026. We estimate those videos were worth about $13.6 million to the creators who made them, from about 2.23 billion views.

Most of the activity is recent. 817 of the deals, 58%, were published in 2026, and PewDiePie has carried NordVPN more often than any other channel, with 64 detected videos.

NordVPN YouTube sponsorships by year

The number of deals has grown every year since 2018, and 2026 has more than three and a half times as many as 2025. Part of that jump comes from how we scan: Branzly checks each channel's recent uploads first, so newer videos are better covered than old ones.

Estimated value has not followed the count. 2022 had 67 deals and the highest estimated value, $2.79 million, while 2026 has 817 deals worth an estimated $2.65 million. 753 of the 2026 deals are description links, which we value lower than spoken reads.

Spoken reads and description links

We record two kinds of NordVPN sponsorship. A spoken read is found in the video's transcript, where the creator talks about the brand. A description deal is a NordVPN link or code in the video description with no spoken read detected.

Of the 1,399 deals, 175 are spoken reads on 98 channels, with about 289 million views and an estimated value of $5.78 million. The other 1,224 are description deals on 309 channels, with about 1.94 billion views and an estimated value of $7.77 million. Our model values a spoken read at about $20 per 1,000 views and a description deal at about $4, so a spoken read is worth roughly five times as much per view.

Channels with the most NordVPN sponsorships

PewDiePie has the longest run, with NordVPN in 64 videos and 12 of them in 2026. Most of the other channels in this table carry the same NordVPN link on almost every upload, which is why so many show 27 to 36 videos in 2026 alone.

NordVPN also works with small channels. RoseTintedSpectrum has about 44,300 subscribers and The Claret & Blue Podcast about 25,800, and both have 27 or more NordVPN videos. Our list of brands that sponsor small channels shows which other sponsors work at that size. To see every brand on a channel, open its sponsor page, for example PewDiePie's sponsors.

The biggest spoken NordVPN integrations

Joueur Du Grenier accounts for the largest single share of value. Its 12 spoken reads between December 2020 and December 2025 drew about 51.1 million views, an estimated $1.02 million, far more than any other channel in our data. Raoul has the most spoken reads, 15, but on smaller audiences.

What kind of channels NordVPN sponsors

Entertainment has the most NordVPN channels, 76, but lifestyle and gaming have the most deals. Technology has only 24 channels but 204 deals, about 8.5 per channel, the highest ratio in the table.

By size, channels with 1 million to 5 million subscribers make up 157 of the 361 and carry 468 deals. Another 79 channels have 100,000 to 500,000 subscribers, and 20 have fewer than 100,000. The median under 100,000 channel gets about 30,900 views per NordVPN video, against about 812,000 in the 1 million to 5 million band.

How we got these numbers

Branzly scans the transcripts and descriptions of YouTube videos for sponsor mentions and stores each match as a deal with the video's views, publish date and a confidence score. For this article we took every deal for NordVPN as of 1 November 2026 and kept the two sponsor types, spoken reads and description deals. We left out 30 rows from one channel that we classify as a channel partner rather than a sponsored creator.

Estimated values come from Branzly's sponsorship model, which multiplies each video's views by a rate per 1,000 views. They are not NordVPN's actual payments, which neither the brand nor creators publish. Deal counts depend on which channels and videos we have scanned, so older years are undercounted.

What to do with this

1. If you are a creator, check whether channels like yours already carry NordVPN. Open the NordVPN sponsor page and filter by subscriber count.
2. Pitch a spoken read where you can. Our model values a spoken read at about five times a description link per view.
3. Price the deal from your recent views. The sponsorship calculator turns your average views into a low, fair and premium fee.
4. If you are a brand, compare NordVPN's roster with other sponsors on the sponsor leaderboard before you shortlist the same creators.

For background on pricing, read how much YouTube sponsorships pay per 1,000 views, or estimate any channel's fee with the sponsorship calculator.