The 25 most active YouTube sponsors of 2026, from 100,253 deals

Amazon was the most active YouTube sponsor of 2026 so far, appearing in videos from 2,534 channels between 1 January and 31 October 2026. Epidemic Sound was second with 615 channels, and the eSIM brand Saily was the most active paid sponsor outside those two, with 227 channels.

Branzly detected 100,253 brand deals in 70,034 videos from 6,427 channels over those ten months, involving 5,070 brands. Below are the 25 brands that worked with the most channels, and what their numbers say about how each one buys YouTube.

The 25 most active YouTube sponsors of 2026

Amazon and Epidemic Sound are a different kind of sponsor

Amazon alone accounts for 26,892 deals, 26.8% of everything we detected this year. Branzly classes Amazon as an affiliate brand, and nearly all of its deals are links in video descriptions. Epidemic Sound, the music library, shows a similar pattern: 8,812 deals across 615 channels, or 14.3 per channel, which is what a link left in every description looks like. Together the two make up 35.6% of all deals.

For brands that pay for a sponsored segment, start at number three.

Travel, VPNs and privacy tools lead the paid sponsors

Saily, an eSIM brand, worked with 227 channels this year, more than any other paid sponsor. The luggage brand Away came next with 216, but with only 254 deals between them. Away almost always sponsors a channel once, at 1.2 deals per channel, which fits a brand that tests many creators and renews few.

Online privacy is the biggest single theme in the table. NordVPN (211 channels), Incogni (203) and Surfshark (158) together appeared on 572 channel slots, and DeleteMe, just outside the top 25, adds 74 more.

Finance has three brands in the top 25: Revolut with 110 channels, Public with 86 and Rocket Money with 85. Public renews more often, at 5.8 deals per channel against 1.8 for the other two.

Website and business software is the other large group. Shopify (189 channels), Squarespace (115), Odoo (115) and Hostinger (104) together appeared on 523 channel slots, and they produced 3,311 deals between them, so these brands tend to come back. Health and wellbeing brands make up a third cluster, led by BetterHelp on 182 channels, Zocdoc on 145 and Athletic Greens on 97.

Which sponsors come back to the same creators

The deals per channel column shows how each brand buys. A high number means repeat bookings with the same creators.

1. Gamersupps: 1,860 deals across 116 channels, or 16 per channel, the highest repeat rate in the table. The median channel it sponsored had about 1.13 million subscribers.
2. Artlist and Squarespace: 9.6 and 9.3 deals per channel. Squarespace's 1,072 deals came from just 115 channels.
3. Nebula: 822 deals across 90 channels, or 9.1 per channel.
4. Shopify: 7.9 deals per channel across 189 channels.

At the other end, Away, Brilliant, Revolut and Rocket Money all average under two deals per channel. Those brands spread their budget across many creators and rarely return. For a creator, that means a first booking with them is easier to get than a second.

Most brands sponsor only one channel

The top 25 hide a very long tail. Of the 5,070 brands we detected in 2026, 4,024 (79%) appeared on just one channel. Another 752 worked with two to five channels and 214 with six to 20. Only 41 brands appeared on more than 50 channels.

For creators, those 4,024 brands are worth a look. Each has already paid one YouTube channel this year, so it has a budget and a process, and a second creator is an easier sell than a first. The sponsor leaderboard lists every brand with its deal and creator counts, so you can check where any of them stand.

How big are the channels these brands sponsor?

Most of the top sponsors buy from large channels. Taking the median subscriber count across each brand's 2026 deals:

1. Over 1 million subscribers: Odoo (1.31 million), Gamersupps, Zocdoc and Helix Sleep (1.13 million each), BetterHelp (1.12 million) and Epidemic Sound (1.04 million).
2. 500,000 to 1 million: Nebula (996,500), Incogni (753,000), Squarespace (735,000), Saily (722,000), Athletic Greens (721,000), Shopify (698,500), Surfshark (679,000), Whatnot (673,000), NordVPN (591,000) and Amazon (560,500).
3. Under 500,000: Artlist (494,000), Public (446,000), Hostinger (241,000) and AliExpress (208,000).

A few active brands outside the top 25 sit much lower. The median channel in StreamYard's deals had about 94,700 subscribers, Udemy's about 87,150 and Skool's about 67,900. Brands like these, and Hostinger and AliExpress from the table, are the realistic targets for a channel under 250,000 subscribers.

How we got these numbers

Branzly scans recent long-form uploads from YouTube channels and records each brand it finds in the video description or transcript as a deal. Almost all of this year's deals (about 98%) came from descriptions, where creators list sponsor links and discount codes. A deal is one brand in one video, so a video with three sponsors counts three times. We counted deals published between 1 January and 31 October 2026, skipped brand records that have been merged into another brand, and ranked brands by the number of distinct channels they appeared on.

The data covers channels Branzly has scanned, not every channel on YouTube, and our scanner works through larger channels first. Brand categories come from Branzly's sponsor database, which labels a few brands as General when they do not fit a fixed category. Detection reads links and mentions, so it cannot tell a paid integration from a free affiliate link; this is why Amazon and Epidemic Sound sit at the top. Counts will rise as Branzly scans more channels, so treat the totals as a floor for 2026 activity.

What to do with this

1. Creators: open the sponsor leaderboard, find the brands in your niche, then pitch the ones in this table that already sponsor channels like yours.
2. Pitch brands with a high deals per channel number when you want a long term partner, and low ratio brands such as Away or Brilliant when you want a first deal.
3. Price your offer from views with the sponsorship calculator before you send it, and see our guide on how to find YouTube sponsors that pay well.
4. Smaller channels should also check the brands that sponsor small channels list.
5. Brands: look up any competitor on its sponsor page to see which creators it uses and how often it renews.

To see every brand and the channels it sponsors, browse the Branzly sponsor leaderboard.